welcome back everybody its mark with exotic car play place back at you today
to talk about a little different discussion on cars today and we're
really going to hone in on what do your favorite big youtubers actually earn I'm
gonna show you how to get some of that info and I'm also before we get started
into gathering that information I'm gonna give you some examples of some of
my favorite large big YouTube channels and I'm going to
give you my interpretation roughly of what they earn how they earn it and go
through that whole onslaught of statistics but before we get into that I
want to explain a little something so as a youtuber do you realize that youtubing
is one of any one of three things really it's the hobby guy it's the guy that's
doing things to earn a few bucks on the side and does it kind of for fun but
maybe collecting a few dollars and then there's the business guy the business
guy is truly recognizing an opportunity to cash in on advertisements and
advertising agencies or the replacement of that they realize that there is a
place for this type of person that has a certain level of creativity and passion
that they can convert to the viewers that will equate to dollars and cents in
their pocket so before we get started on that I need to explain something so to
be a successful youtuber the one thing you have to understand is number one you
have to be passionate about your genre if you're not passionate about your
genre you will get to a point where you hit the wall and you'll find that it
will be very difficult to continue on consistently you'll get to a point where
you'll be saying you're in you'll see I've got a thousand subscribers but
you're growing very slowly or you're not yielding a lot of money and then you
start to ask yourself why am I doing this am I wasting my time that would
suggest you're probably doing things for the wrong reason that's why I would say
start out with a genre that you really feel passionate about maybe it's video
games maybe it's sports how about music or makeup whatever it is that you feel
passionate about that passion will convert
viewers because your passion will exude energy and that will get people excited
and that excitement and consistency will drive your success and so a lot of the
youtubers that you'll find the big youtuber channels the car youtuber
channels that have found success in most cases are those that have been
consistent they've been around for a few years and they work at it virtually
daily now you don't have to post daily that's not what I'm suggesting what I'm
simply stating is that consistent offerings sometimes it's only one video
a week sometimes it's two or three videos a week sometimes it's a daily
vlog whatever that is you will find what works for you again coming back to the
overall passion and what you decide how you want to decide to proceed is really
the main thing here because again if you don't pick the right genre you're going to
likely not succeed and I'm going to show you we're gonna walk through some of the
statistics and I'm gonna explain to you how much these people earn roughly and
why and how does that come about now before we get into this I need to
explain YouTube has its own sort of sign off when you sign up on YouTube and you
monetize your videos YouTube states that you cannot advertise how much you earn
on YouTube how much they actually exactly pay you what we can do however
is I'm going to walk you through the great little website it's called social
blade and a lot of you guys are very familiar with that I'm sure but we're
gonna walk through that and I'm gonna display for you some of my favorite my
personal favorite large YouTube channels car YouTube channels and how much those
folks earn and then I'm also gonna show you roughly what I earn and how I can
kind of convert that in terms of they'll give you a range but I'll tell you
roughly what I make and I'll tell you kind of what you can expect extrapolate
out and it'll tell you basically what most of other youtubers are earning as
well based on that same type of interpolation if you like so let's pull
up social blade and see what these great folks are making so
let's take a look so first thing what I'm going to do I'm going to show you
I've already got this friend of mine his webpage on here or his social blade page
it's socialblade.com and basically this is a good friend of
mine he lives down in Florida we've been we've really essentially met through the
networking in YouTube and he is what I would consider the example of a you know
a great guy that's passionate about what he does but he's doing it for the other
end of the spectrum he posts about a video I would say a month and as a
result you know the payoff is more or less in line with the frequency of
uploads and so if you look at the statistics
he's got currently he's got a boat he's got about 60 uploads and about 4,400
subscribers and of course with that here is the full statistics of his channel
now if you look at this currently they tell you he's making an estimated
monthly earning between five dollars and eighty one dollars well it's neither
it's not going to be fives not any one that's the peak at either end now
traditionally what I have found is it's somewhere in the middle and I'll show
you my channel here in a moment and it'll give you an idea of course that
translates into $60.00 or $1,000 up to $1,000 in a year that gives him about
roughly $80 per month at the peak so of course it's less than that but that 80
would be you know about two-thirds of that would be probably about 50 bucks a
month and that falls somewhere smack-dab in the middle of that range he posts a
lot of car videos but he's a smaller channel with like I said just under five
thousand subs and with a monthly post that's what he's yielding so let's show
you mine I'm going to scroll down I'm going to type in my channel which is
exotic car play place the way it turns out it's actually ready to go I'll do a
search and there's my channel now now I would consider myself a small channel
but up and coming and the reason I say that is I have full intention on bill
developing my channel into a large-scale I've been at this now for a little bit
probably a good solid couple of years and I'm starting to pick up some
momentum now as you'll notice I've actually got 360 uploads so I've got a
lot of videos in circulation I'll be honest the first bunch of videos were a
little bit you know a little rough around the edges but you learn as you go
and I think I'm producing a pretty nice video these days now you'll notice my
subscriber counts around 11,000 my video views is about almost three million
views so you know in terms of overall channel views I'm actually doing quite
well that's that's over a course of of course you know about three years and as
you see there it started in January 15 but really that first year I only posted
a few low-level videos so I really don't even consider that I really didn't get
started until really mid 2016 where I really got serious about it and so
scrolling down we look at my statistics they rate me as a b-minus which I
consider that actually quite good given my level I've got three hundred and
sixty-five thousand views in the last 30 days and out of that I've got about
1,700 new subs in the last 30 days so 1,700 subs in the last month quite
solid for sure for a channel of this size now here's where it gets
interesting now it shows me a range this is the yearly earnings of 1400 to 22,000
dollars a year now I know traditionally I'm somewhere in the middle and this is
an easier number to look at so this is the monthly dollar range so it's between
116 and $1,900 now I know for a fact where I'm at right now on my analytics
that puts me very close to the top end of the range so that puts me at say
let's just say hypothetically this month I'm going to make around $1,600 in that
month that puts me at about two three quarters the way up that scale so if you
go 75% of the top end of that scale that gives you a pretty close approximation
as to what you're going to expect for your
your monthly salary now let's get it to some of my favorite youtubers I'm gonna
scroll and we're gonna go Doug demuro oh he is easily one of my
favorite YouTube channels he is you know what I kind of aspire to be eventually
at some point that's certainly the direction I'd like to go at some point
he really owns the review channel he is the the guy that kind of leads the way
in this he beats all on comers even the big names the motor trends and all those
guys I know they do more action content but Doug really owns the reviews and I
love his style so we're gonna go into that and he's gonna be an example of one
of the biggest youtubers around right now in the cars onra and Doug of course
he's got 335 uploads two and a half 2.2 million subscribers with about five
hundred and twenty six million views versus my 3 million so he's got
substantially amount of more views than I have but we will scroll down as to his
statistics you'll notice he's a B+ I was a b-minus and going into this now
looking at his range he's somewhere between a hundred and seven thousand and
1.7 million based on my extrapolated interpolated values of about seventy
five percent I would honestly put Doug's annual salary currently at probably
about 1.2 1.3 million dollars that would be my estimation he's making just over a
million bucks a year and of course on the monthly that puts him probably
around a hundred thousand dollars a month and so those are numbers that are
very significant I don't know if too many blue-collar or even white-collar
jobs that are paying a million dollars a month sorry I just don't guys there are
jobs out there absolutely but this here is is a way that a person like Doug is
able to express his own creativity on the screen and do it and March to his
own drum so you know Congrats and kudos to Doug great work that's the kind of
money one of the big guys is making so let's go down to
one of my other favorites and now this is another up-and-coming and where I can
appreciate this this gentleman is the fact that as you can see Strad man that
would be James and so why I appreciate where this gentleman's coming from is
he's got a lot of uploads his channel started in 12 so he's got about six plus
you know and so odd years under his belt but look at his video views he's at two
hundred and forty million views with about 1.2 million subscribers and what I
like about this guy is he was you know your classic blue collar worker kind of
guy you could maybe call a white collar he was an accountant background and so
he had this job that he sounded like kind of a dead-end job he wasn't all
that excited about it schooling sort of evolved him into that
line of work he got to the point where he was fired he was let go because of a
lack of work and he decided to get into this full-time well I would say that was
certainly was not an issue for him and definitely worked out in his favor
although that being said he made some big Gamble's along the way James put a
lot of things on Hawk to buy that Lamborghini which was the basis for his
channel coincidentally but it paid off that gamble paid off and now if you look
James from Strad man is up around I would put him at about thirty thousand
dollars a month or at about probably three hundred probably about three
hundred three hundred fifty thousand dollars a year pretty darn good salary
if you ask me good job there Strad man or James if you will you've done some
great things and again I love the content here's a guy that's a vlogger
that just kind of lives the dream you know he's traveling all over the world
enjoying the travel now see that brings me to another discussion this dollar
amount whatever that is large amounts of it is consumed he's paying for this
Lamborghini parts repair maintenance now he's putting a lot of miles on it
because he does long long distance highway trips across the country he's
doing a lot of travels he was in Dubai here recently as well as a lotta he's
traveling to Europe and doing a lot of expensive trips across the
world which consumes a large amount of this income so he's funneling a lot of
that income back into the channel which is what I want to do as well because
essentially that's the way you can give back to the viewer the viewers are
following you for a reason and therefore I believe in giving back to the viewer
because the viewer is following you for that exact point they want to see what
you have to say so why not live live your life through the camera's eyes and
share that with the viewers so let's get on to the next one another gentleman
that has been around for some time now is I'm sure anybody in the car world is
aware of vehicle virgin's everybody is aware of parker and there's been a fair
amount of discussions around him and some of the drama that he's been
involved with with for example his previous partner this this gentleman
here has done a lot of things and as you can see he's he's been around since 2012
as well very similar to Strad Man James however look at the amount of uploads
he's got 1200 uploads almost 1200 uploads under his belt he has been
working very very diligently very hard producing a large amount of videos
probably a video every other day or possibly in some cases every day
so Parker's been producing a lot of videos as a result he's sitting around
1.8 million subscribers and 446 million views overall for his channel now he's a
B rating which is interesting he is a very high rated highly respected guy in
the biz I love watching his content it's you know you may not always like every
car he's talking about but it's always engaging and honestly he he you know he
has a great way of delivering a lot of his content and honestly like I said
I've been following Parker for some time just because he's an interesting guy to
watch now if you watch here look the subscriber or the the actual count of
dollars he earns a month he's very similar to Strad man probably a
little bit more but he's actually sitting around I would put him at about
forty five thousand dollars a month or about seven hundred well that would be
about five hundred thousand dollars per year so he's making about half a million
bucks a year on vehicle virgins so good job there Parker that's exceptionally
well done and see it's this consistency that I spoke of earlier he I guarantee
you he had some ups and downs along the way but it's the perseverance that keeps
you going and it's the perseverance that gets you success now he's making half a
million a year and the way he's going he's probably going to eventually make a
million plus a year the way things are headed so anyway good job Parker now
another gentleman that is a little bit more kind of in line with where my
channel content is today is Justin Buse and here's an example of a young man
that really has a strong strong focus on quality and if you watch his content it
becomes pretty obvious why he quickly gained a hundred thousand subscribers
now he's been working since 2012 and I'm naturally he has not found the success
you know since 2012 that something like Parker has or Strad man however if you
look at the number of uploads that's almost directly proportional to the
amount of uploads that he's got you know Parker's up around that well over a
thousand uploads and Justin's you know a fifth of that so Justin here what I like
about Justin is the fact that he does a lot of great BMW content but he has a
strong focus on the quality you could tell he's very artistic and a lot of his
photography and a lot of his video clips he does a lot of great artistic work and
he caters to a brand right now that I'm currently opera you know driving daily
which is BMWs and so I've got a strong focus on that so of course I naturally
gravitate to some of his content now Justin's doing quite well hundred
thousand subscribers if you want to know what a hundred thousand subscriber
channel looks like well right now justin is earning about $34,000
a year and with 34 grand a year there that's the peak
he's realistically probably only about 25k a year is that enough to retire on I
would say probably not so that may or may not be a full-time job at a hundred
thousand subscribers like Justin has that could possibly be a full-time job
but obviously you're not going to be able to sustain large expenses you're
gonna live relatively meagerly you're not going to be able to buy all the
expensive supercars that you're finding on some of these other channels like
sell Mondrian or vehicle virgins or even daily driven exotics who coincidentally
is another one of my channels that I love to follow because he is a fellow
Canadian and by the way he's up-and-coming and he's actually growing
at a pretty fierce rate so those are the guys that are you know creating
generating large income and guys like Justin not so much I would put Justin as
a little more than a hobbyist but that's a decision decision he's likely had to
make in the past and as a matter of fact I've seen a video of his where he had to
make that decision and he talked about that decision where you know do I
continue on as a hobby or or do I create content for business perspective you
know to create and generate capital or you know what what do I want to do
that's a decision you are going to have to make and that's a decision I've made
and most these youtubers at some point cross that path so guys I really hope
you enjoyed the video I want to share with you how much some of the biggest
YouTube car channels are making today what I'm making today roughly and is it
something worth your while again I have to express the fact that if you decide
this is the thing for you it is not just a hobby thing if you want to make money
at YouTube it becomes a lifestyle if you want to give your audience the value of
what you're creating you've got to create it frequently on time every time
and it's got to be of good quality content consistent with what your brand
is all about that's really what it boils down to that's how you're going to see
some growth if you're all over the map random videos and scatterbrained that's
not gonna work for you you really have to have a genre in mind and really
narrow in on what you want to talk about be passionate about it be deliberate and
give the audience what they need to hear anyway everybody I really hope you
enjoyed the video it's mark here again with exotic car play place thought I
would share in my perspective on how much some youtubers are making including
myself and it's very important that if you decide to do this that you're
deliberate about it so anyway make sure you give me a thumbs up like share the
video for sure as well and naturally please subscribe to the channel guys if
you like some of the cars I've talked about Lamborghinis a I've got a Lambo
right here this is my Guyardo here of course as well you'll notice I have this
wonderful BMW m5 behind me here so if that's something that piques your
interest I also have an x5 diesel for those that aren't aware of my channel
please make sure you give my channel a subscription thanks again everybody I
hope to see on the next one catch you soon bye bye
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