What is up everybody welcome to the tabie podcast this is where we get to share the inspiring stories of hard-working individuals
We hope that you all can relate if you're motivated from these trips. Our model is advance the path
And we are excited to share the stories of our very first guests in our show
We have the team of inspired lifestyle with us today
Inspired as a new streetwear brand that we mix. We need together new collaborations
engage
Their presence and interpretation of the word expired resonates with all kinds of people from various backgrounds
Let us see what we can learn from them
Yeah
All right, so today we got expired game um
Why don't you guys just start off by telling you a little bit about yourselves? So, my name is Garrett
I'm 22 came from the 66 area Arcadia, you know, so
I'm and I'm from Garden Grove
Just drop out at UCI this summer
So your brand is called expired lifestyle, right? Yeah, so tell us a little bit about that
So expire like so it originally started from an idea
So it was during our college days, you know when we're still playing for nine like fresh freshman year
back to yeah, I would say senior senior junior in a way in a way because uh
We have another one of our partners named Chris new year and I call him modak as a nickname
Yeah, so, you know, he came up with the idea of talking to us about what?
starting a streetwear brand with me and I was kind of interested at the time because you know
It's like why not? I wanted to hear what he had to say. So I was like, what would you even call it?
and then he called it expired and I'm like why expired it's because
No one would ever expect the word expired because expire normally means like moldy food
Out-of-date series like I want to be something that's a complete
Opposite like like almost like an oxymoron in terms of expectations for this brand. So I was like, okay, that's cool
And it kind of originated also because like our Instagram we used to each like me
It was like a joke where we would call herself
Expired foods, I'm inspired. I'm expired potsticker honors expired you can sue and my chris
Rice, yeah, and it was kind of like a trend, you know
We had all the papers and like expired bun me expired bowl o'clock expired
Bun say oh and then it was kind of like a thing in like our college days Wow
And then you told me before that you wanted to go for the timeless feeling right with their with their brand
That's why you wanted to call it expire. Mm-hmm
and in the way, like, you know it first started this idea and then you know
We kind of like discovered more of the company as it kind of just everything started clicking and it makes sense
Almost coincidentally. Yeah, like as as time goes more ideas are born and then it just all relate to
Expired because like with the name you can do a lot with the name like our marketing
we you know ship the clothes and food packages because when you talk about expired
It's food related
and then it's also like you know, when you talk about fashion, most people say
Oh, you look fresh. And then like the funny thing is the opposite of fresh is expired
Yeah, so I don't know. It's it's really fun than the name. Mm-hmm. So just to give it a little bit background
I've actually known on and Garrett for a couple years now thankfully like four or five years. Yeah, so we went to the same college
We started our brand Brian around the same time. They started their brand. Okay. Yeah, so
What kind of on this journey together in a way Oh
Same boat. Yeah, me and Garrett
We always talk a lot when we would you know
Hang out together about like our brands and kind of share ideas and like our experience and stuff like that. Yeah. Yeah
I'm actually a really tight with max, you know
Like it was like me max jet and then Raymond like we would all hang on the same house, you know
Kick it all good times and later as we grew older. We kind of started sharing the ideas
I we wanted to do for our future endeavors. Yeah, okay, so
If I'm not correct me if I'm wrong, but both of you guys too drop out of college, right? Yes
Yeah
Here's my question, what was it kind of like
When did you realize that you wanted to go? You know, you know what like fuck this all chips all in
Yeah, I'll just decided to go. Well, what made you all decide to do that?
For me, I like I never liked school to begin with you know, like I only went to class to take the tests. I
just love the social aspect that school has to offer so much more than school itself and
Toward the end of my college career. Like I started pursuing what I like to do what I've always wanted to do
Which is video editing
So I started putting myself out there on social media and doing all that stuff
and then so Garrett and Chris launched a brand and
They noticed what I was doing and they liked it so they asked me to become part of the team
so when I
Accepted the opportunity. I was like this is it like I don't need school anymore. I want to go all in with
This opportunity and apply everything that I know to
You know bring this ground up from the ground and then that's what I've been doing since yeah
Wow, what about you Garrett so I think for me is, you know, I never really liked school in general as well
I threw out all my years like I've had a few major setbacks, you know
I went through a few like complications with my life, you know, but you know
I was as I was going through with it during my fourth year. I kind of just started realizing like
for my
My career path. I didn't really need school, but I was only going through maybe just because you know
I wanted to make my parents happy, you know, they wanted me to do it
I actually wanted to drop out earlier, but I just I just held it off because I wanted to make them happy
Mm-hmm, and then later on I kind of just realized that
Like don't get me wrong. I don't regret going to school because I think without going to college
it gave me the one thing that I needed which was the connections it gave me the knowledge and
intellectual in terms of
the streets and the career path that I want to be able to meet with so many people because without college I've never met on
You guys yeah, and that was like the one crucial factor with me
That's kind of the I think that is the number of reason why I stayed in college
That was just kept telling me to go and then when I saw that I had the opportunity
to
be early on the chance because I already got everything I needed and got enough exposure that I decided to just
Take the dye in do it. Mm-hmm. Yeah, it's crazy because I know Brian and I
struggle when I'm we're in college we struggle with staying in college -
Yeah, I think it's kind of funny because even when I graduated my major has nothing to do with what I matched exactly
Yeah, that's what that's one of the things that I hear a lot - one of the reasons why because a lot of people that
graduated
there's like oh what I'm doing right now has nothing to do with my major and they're like
Oh and interviews, they don't even ask about your school and stuff. So that's just one of the reason
You know. Mm-hmm
Yeah
I think in today's world like I feel like having street smarts having
Actual experience is more important than just academics because you know getting an A in bio isn't gonna help you succeed in the world
Yeah, especially like I feel like a lot of these
Companies just wants you to perform. It doesn't really matter what school you come from. It's just you got to produce these numbers
So if you're able to do it you're able to do it, but I mean besides that I mean, I really respect that
Yes a who's really dropped out of college? There's no need to go all in
No, you know you guys have my support hundred percent and it's like real respect, you know. Thank you
I would never be able to do that
Personally by like hey, but you completed that that's not hella props - yeah, yeah
I definitely think there's like pros and cons to both of it, but I think like for
You guys who's just like following your own path?
I think that's like the most important part and I think it's crazy cuz expired has been gaining a lot of traction. Yeah, absolutely
If you guys check out their IG right here
But but they produce some awesome content, you know, it's very unique
Especially I love how you guys how did you guys create that idea of your platform?
I guess I can IG how they're all kind of
cool that that's one of the cool thing too is I feel like everything is just coming together because the even how we
Do the layout for Instagram?
Because our vision for the brand is to bring people together and to inspire people to just do what they love, you know
Yeah building community and we the the the the Instagram everything is connected with each other
So it's kind of like our way of showing that like we want everybody to be connected
We want to bring everyone together. And then without one picture. The other ones is nothing else. Yeah. Yeah
I also want to mention like if you check out our Instagram, these are all
photography's that we have it's it's to like represent all of our adventures our experiences the
The lifestyle the different people we meet and what we do is like we make it into a form of art
Yeah, as a way of showing people what we've been through as in a type of experience. Yeah
So it's like it's more than just the clothes. It's about the people the lifestyles the experience
Yeah, because you guys mentioned like you one of your like the backbone of your company is building a community, right? Yeah
Yeah, because you guys like kind of speaking more today. Yeah, so some of the principles not just a community
We kind of our corporates will cook is creativity collaboration communities. Like what I call like a Triple C
Triple C. Yeah
Sure for sure
Yeah, because community is because like, you know a lot of brands out there they like to betray I was like
Oh, like we're high. We're unique because I can clean top quality
You know, everyone says that but you know, I don't see many brands that try to be more interactive for their community, you know
Because in the end the people that support you are all people and you know, we want to see them as equals
So like we all love to give that open opportunity to like let them feel what we feel
Because that's why we created the word expire game because anyone that supports us and with us
We want them to be a part our movement and yeah and express through our social media and through the videos, you know
and as we get more and more people involved it like it's like kind of like bringing the
team and group alike bigger and bigger, you know, just like a big entire felt like yeah, we can't inspire like um, I
Like from my college experience being in an organization of fraternity. Don't stay in one with math and good
Hey, you know that girl in the same fraternity. Yeah
so I learned I learned about how like
the the kind of impact a group of people can make on an individual and you know
like so the XY gang is our goal is to inspire people to follow their passion and then as big as as
as the group grows bigger, you're you you can you know, push your
Movement better. Yeah, yeah, definitely keep evolving
I think I think the best part is about like the journey it's like you're obviously
Going to see the process and you are going to see
You know like you guys were nothing compared to no more doubt then like a year ago. Ya know. It's all trial and error
I mean that's kinda why we wanted to do this podcast you you know, we see our progress
We see everyone else's progress and we kind of want to make those progress like in a way public
Want to let people know and that's our way of inspiring people, you know document the growth. Yeah. Yeah
So what would you say would be?
kind of like I
Guess like an obstacle with yeah parents when you guys were telling that that you know
You know what? I'm gonna go all into my business like, you know, it must have been a lot of family drama
I thought I feel
I feel like cuz were Asians. Yeah
Especially if you're Asian, yeah
So with me, my family background is like I actually have a family business where we do imports
so I was already in kind of in the fashion game, but I
Didn't want to always be like living in the shadow of my parents
I wanted to create something myself and you know, it was at first it was kind of shocking for them because you know
All of a sudden I come up with this idea that I want to bring top-quality apparel and stuff
But when our traditional business model from my family business is we chose to sell like an off-brand generic shoes
For like 3 bucks a pop. So this is like a completely different spectrum from what it is now
And you know, it took some convincing, you know
But I showed them like I tried showing them my vision as possible
Like I showed them my partners work like what he's capable of and you know
And I told him like this is what I really wanted. Like coz I wanted to create something out of myself
and you know
I was like I want to be able to have that self independence showing that I created something out of my own rather than oh
I
Inherited my parents business, you know, and that's why I don't want to do that
Like I want to himself made a man I start what about you on?
for me
Um, it's kind of a good and bad thing. I've never been close to my family
So I all of the decisions I have made in my life. It's just up to me. So when I dropped out I
Just did it. Yeah, I'm late. They did have some concerns. I just like oh go finish it and stuff
but I just show them like everything that I've been doing since I dropped out and
You know it
They're like, yeah, I guess you're fine
But then like my goal is to you know
Just get my shit straight so that I can take care of them and my little brothers soon enough
Because my little brother is like one of them is 18 now the other ones like 14, so I wanna you know
get my shit together fast so that I can am I able to
Show them the path. They don't leave out example. Yeah, yeah because they're not sure what they want
Especially the the middle one
He's not sure what he wants to do either and then right now I don't have enough time to help him
But one day soon, hopefully
Yeah, I think it's really cool how your you guys are going very death
Mm-hmm, because I feel like a lot of other companies that go like wide. Yeah, you know, they kind of like scouted themselves out
They don't actually build like a solid route and a foundation. Mm-hmm
I guess when did you start to see a community?
Did you see like right away or was it kind of like so for sure it wasn't right away
You know it first started with in Riverside actually, so you're saying yeah, once we released our first collection we short shared with Riverside
Oh, by the way, we all want to Riverside well
Continue on
yes, like, you know our origins come from Riverside in them, you know, we
Utilized like what available resources? We you know, because in the beginning you want to be able to
Utilize what you have available before you really try to like globalize and expand you into different markets
So we just use what our resources that we had and we reached out to Zeta
Zeta Phi Rho and then we just shared with them and then we we share with all our friends
so it was actually our friends that support us in the very beginning because you know
They bought our merch they like mess you. I don't know if I could cause or they go ahead
They fuck with our brand and then the air just went rocking in they support us
So it was like kind of like a inspiration, you know in the beginning for sure
It was it's pretty hard, you know, like not many people knew about uh, you know, we weren't sure what we're doing
There was a lot of mistakes being made a lot of things were like spontaneous mess
Last-minute things all the marketing was done with an iPhone too. And we actually just got an equipment like last month. No two weeks ago
The camera oh, yeah
My first equipment the first one
The whole thing is $1,000 including the lens that's a reloadable. Yeah. Yeah. I'm super excited to make contents with this
The community yeah the whole community idea we came up with it with it because we grew from a community ourselves
You know from a frat and like, you know
he taught us a lot about Brotherhood loyalty teamwork and like how
an organization can change a person so when I you know
When we came up with this idea like we want to change people's life
We want to inspire people and like the the best method is to have a community. You know, that someone can look up to yeah
Yeah, awesome
What's one of your early struggles you would say
You wanna go first early struggles? I
guess early struggle a big thing was just the
whole technical process of setting everything up and that was for sure a thing just because you know
I think when I created this company, I actually didn't know anything about street work to be honest. Yeah, it's too
Fast and I went to Marshalls or Ross to shop my my clothes
But then what and you know, it was like I have ended up going to a trip to China and then I kind of got
exposed to a giant market
well
it wasn't
But it was like more of the rep market but it kind of may open my eyes to like what is out there in terms
Of everywhere and fashion and then after that like I kind of like grew a better understanding of how fashion work is now
I'm looking at stock eggs Nike newest drop shoes Street where I like I look up all these brands and and
it's crazy how I
Learned so much when a year before I didn't know any about this
Word. It's always learning to do my
Obstacle it's definitely time. It's always it always has been but and I overcome it by just
prioritizing
Sometimes I just have to you know
Like cancel stuff on people which I feel really bad about but it's just part of what I have to do
Yeah, yes time
Time management, right? Yeah, there's only like so little time and so little to do stuff. It's crazy. Yeah, I mean
Especially me. I mean, I think all of us, I think especially when you're working a job
Mmm, now you come home you wash the dishes and it's ready like yeah, 9:30 10:00 p.m
So what's like, uh, do you guys have like a iconic moment where you guys realize like
Okay, like this is it like this is just shit that we're gonna keep building on. Yeah
I think one thing I
could enjoy
Was okay
What's more do you want like?
Yeah, justjust just say oh so like so some things include like our first-ever pop-up ad on a school campus
I mean that was a very exciting thing because I was the first time we set up a temporary brick-and-mortar store
You know for people to really see us in person rather than just on the website
Yeah, also
But I think our my very first one was when we had our first launch party
Where it's like it was kind of more of like a celebratory event where we kind of invited everybody that we were able to
come across me collaborate and
We invited them all to this party and you know, we said it took a lot of setup, you know
it was also a lot of last-minute things but in the end of the day when I looked at that party and I saw I
was like I saw how big we build this community of like not just like it's like a lot of micro influencers a lot of
People and it was just like it was such a crazy thing that I was like, yeah
And we built and that was during our like a fourth or fifth month or the third or fourth or expiring launch party. I
Think it was recently this
Is it it was like, it's August I think August. Yeah
yeah, the summertime and then yeah, it's from the four or five months like it felt like we were
From where we started like things were rolling, right? Yeah. It was rolling like the support was real. Mm-hmm
My favorite moment was I think it's the first pop-up shop - I remember I was like really nervous and anxious
Because I was like, oh what if no one shows up?
yeah, but a lot of people showed up and there's a lot of like random people that passed by and
They actually haven't heard about us but then they like the clothes they like the design. So that's actually a good thing - yeah
And then as they get to know us more we tell them about this whole you know
Vision the whole community thing and they they just fell in love with us and they bought our stuff so that sale went really successful
And then since then we have been invited to other pop ups
so like
DJs and I
Don't know what they're called. Yeah, we did collaborations for HB productions. So yeah for their first concert
That was our first one
also
We collaborated with your tip homos and sorry suck for their no fields or the feels concert and you know
we were set up right up in the front where everyone saw and it was just so much exposure and
Also people come up and they're like, oh should I see your stuff on the on social media?
So that makes me super happy - and we we have more to come
We actually had one yesterday - on a boat
so that was an HP event and like as the day goes by we just meet new people that show support and
It just gives us the motivation to continue. Yeah, so when you guys are
Like obviously when you guys mark it is they're always like one specific person or is it both of you that kind of go well
because for example
Charles and Max, you know, they kind of live out of LA
So in order for me to be like other business entrepreneurs clothing like CEOs, like I have to go out
majority of the time to meet these connections
is there do you guys both just roll together as a unit or is it more of
On doing it or as you most of the time we go together. Yeah when we meet up with people I
yeah set up a schedule we go to the specified date that we're gonna go shoot and then we usually have like
It's not even like it's like they're not even like people who like get paid, right?
They're just like people they just supporting and they they're like photographers and moms. I just come through to like just join us
yeah, and then every time they come through they bring someone new and he's like, hey, let's shoot and then like how we
We don't need you to be you know, a model to take pictures first like yeah, we just want you on there
We just want to know your story
Yeah
Yeah, so eighty percent of time like we got together, but then sometimes like he does his legal business stuff
You know manufacturing he meets up with
Designers and stuff so he does that on his own time and and then sometimes I do stuff on my own too
But most of the time we go together, yeah
after yesterday
What are some tips you guys could give people out there that are trying to build a community
Because I think it's pretty special that you like the way that you guys are building your brand you guys
Are you guys want to build a community?
so
Like what are some tips for people out there?
Well, I mean when you run a say for example when you run a retail store
Right is in customer service like a very important thing
yeah, so it's like you're treating each customer with like the utmost almost attention to just give them what they want and like just to
Satisfy them. So how we take it is like we treat everything like maybe like a transaction
We're like like it's like a customer but they're not customer. Of course. They're like our supporters
So what we do is when we go up to we take everything on a personal level because we want to get to actually know
Them rather than just like oh, hey you bought our stuff cool things and then you just stop talking to them
No, we want to make it more like once like once they hear about us
we want to know about what they like to do what they strive for because of an end that
For us because we want to be that platform people who they always want to do something
they don't know what to do or they don't have that like
Ambition to like take that next step to pursue what they really want to do and you want to be that guy to make them
put their foot on the door the community is
It's like, um, the community is in a way it's like giving people courage to do it. Yeah. It's like leading by example. Yeah. Yeah
so for my advice for people who want to build a community is well, I think I was able to do is cuz um
I wasn't afraid to share my story. You know, like I I talked about me dropping out
Openly I talked about my struggle
Like I I'm not a to be really
you know horrible person back then and I grew a lot and
I'm not showing off sharing it to people and I talk about my change like what you can do to change yourself
What you can do to make your life better
You just have to be genuine and honest and you start with you know
your close friends you start with like a small group and then if
That the group will grow so that's how you grow a community
it that's I don't think it works by just you know going on social me and be like Oh join this company you have to
Really like care about yeah. Yeah, especially like when you're meeting them out at parties and stuff
I feel like it's all about like the jab jab hook
You have a couple times and then you know when there's a favor you want to ask
You'll be surprised at how many people like go through the same struggle
Like most of you I talked to they they they agree like about, you know, our perspective on school and everything
Yeah, a lot of people agree with that you you just have to ask them and just be openly
Open about it know was there
Any time where you guys kind of got?
kind of fucked over basically by another person or like it'd be due to a business just in general like
Within the company. Yeah with it within or outside outside. Yeah, I
Guess in terms of my experience
My would issue would be I guess in terms of supply
so the thing with me is like when I tried doing overseas for the first time the thing of with
ordering overseas is like and these aren't just like these are like people like I've met
Oh, yeah, so like on my trip to China, you know
like I came across his supplier that I thought it was like a little too good to be true because you know
He was offering me Great Race
yeah, and then I was relying on him because you know
I was told by when my partner said this is the guy that I can rely on
For my future drops, and I guess when I started relying on him
He just never gave like left me on read and my message is back
And then at that point it put me at all on a hole which kind of led to delays and on. Yeah
Yeah, Charles can't be here today because uh not enough mics
Cameraman today, he's actually injured. Oh
Okay, it's okay, um
Worried they're
Getting fucked over. Yeah. Yeah ya know cuz like managing relationships with manufacturers is always hard
It's it's not easy. Yeah, especially I think when they see you as a start-up they might don't expect. Yeah
Yeah, so, why would they connect exactly?
That was one of the feed challenges that we faced awesome. That was one of her early struggles. Yeah
also, I think another thing is like the language barrier because even I was born here and then I
Didn't learn Chinese and you know when I'm talking to me
I guess they don't really take me seriously because I get and because of that they can in a way take advantage of you
Yeah, because in there just like oh, it's just some guy who is trying to order like the most minimum quantity
Yeah, you know you have to understand that we're a start-up we have we were the ones that have to sell it piece by piece
That's like a common struggle like a lot of startups, yeah
Yeah, but after that, you know, I keep you la la we're gonna make our stuff in LA now
Yeah, is there any like new markets that you're trying to hit?
well like Oregon or you know, so actually
uh
Some of that she got a lot of coat market penetration in terms of like customers who've never met before we've had people from Massachusetts
New York if you even Washington so it's like wow we don't know where these people are finding us, but yeah
It's like going around I guess and then we have models actually from East Coast that just like love our stuff in repose. So I
think it's crazy cause like, you know originally
the outlook of our company like it attracts a lot of
Ancient American college students Asian Americans is more oriented towards Apple and we have a lot of different other
demographics that are
supportive ran
Like we don't actively look for a demographic to target if if they come they come and we work on them
Like we just like to grow what we already have and just strengthen it and then people will come slowly
so
Yeah, this is one of my last questions if you still have any after is where do you see expired in five years, so
I
I actually really look up to the brand Jim shark. I like I think I got my yeah, they they do the same thing
They have a community. They have a strong presence with media and stuff - yeah, so that's in terms of the marketing and the
Community part and then ask for fashion wise I like off why I like how awful I do their stuff
So I want to be as hype as off-white
But then also I have to what do what Jim shock does like we want to be cool, but like approachable cool. Yeah. Yeah
They do they do really good marketing
Yeah, I agree. Every girl has a pair of gin sharks
Yeah, I mean, okay
one thing we do is like we don't do restocks and
because I don't want to stay exclusive, you know, there's there's some brands out there that like
In the originally I thought I was trying to sell it to like retail stories. Like, you know PacSun. Mm-hmm
Yeah, I mean no hate for them. But yeah, yeah, yeah
I wanted to keep it very exclusive more local so that it just kind of grows from there. Yeah, so
Once an item run now, we don't remake them. Right we usually make like what 50 items?
yeah, usually ranges from like 25 to 50 per
Color. Yeah. Yeah and people are actually like asking us to remake like some items are sold out now, but it's just like it. Yeah
so that's really cool to see -
Yeah, yes, well that's it for right now yeah, yeah, thank you guys for coming out by the way, thank you
Yes, it was very interesting. I'm looking forward to future what pockets yeah
yeah, and like see this whole thing grow and this is gonna be
Well, we just had a podcast with expired lifestyle
With Garrett and on what both?
Cofounders of the company and yeah, yeah and then uh next couple weeks
We're gonna have some more exciting guests. Just stay tuned. We got a schedule
hmm stay tuned
It's my a-game
You
For more infomation >> Live In The D: Top off your holiday style - Duration: 3:58. 
For more infomation >> Being ourselves - MaRa's Life Lessons - Duration: 7:25. 
For more infomation >> National French Toast Day: Tonga toast style - Duration: 2:13. 
For more infomation >> #9 Drive for Life - Duration: 23:05. 
For more infomation >> BMW 3 Serie 316i Lifestyle Executive - Duration: 0:53. 
For more infomation >> BMW 3 Serie 316i Lifestyle Executive - Duration: 0:50. 
Không có nhận xét nào:
Đăng nhận xét