Youtube daily Lifestyle Nov 29 2018

What is up everybody welcome to the tabie podcast this is where we get to share the inspiring stories of hard-working individuals

We hope that you all can relate if you're motivated from these trips. Our model is advance the path

And we are excited to share the stories of our very first guests in our show

We have the team of inspired lifestyle with us today

Inspired as a new streetwear brand that we mix. We need together new collaborations

engage

Their presence and interpretation of the word expired resonates with all kinds of people from various backgrounds

Let us see what we can learn from them

Yeah

All right, so today we got expired game um

Why don't you guys just start off by telling you a little bit about yourselves? So, my name is Garrett

I'm 22 came from the 66 area Arcadia, you know, so

I'm and I'm from Garden Grove

Just drop out at UCI this summer

So your brand is called expired lifestyle, right? Yeah, so tell us a little bit about that

So expire like so it originally started from an idea

So it was during our college days, you know when we're still playing for nine like fresh freshman year

back to yeah, I would say senior senior junior in a way in a way because uh

We have another one of our partners named Chris new year and I call him modak as a nickname

Yeah, so, you know, he came up with the idea of talking to us about what?

starting a streetwear brand with me and I was kind of interested at the time because you know

It's like why not? I wanted to hear what he had to say. So I was like, what would you even call it?

and then he called it expired and I'm like why expired it's because

No one would ever expect the word expired because expire normally means like moldy food

Out-of-date series like I want to be something that's a complete

Opposite like like almost like an oxymoron in terms of expectations for this brand. So I was like, okay, that's cool

And it kind of originated also because like our Instagram we used to each like me

It was like a joke where we would call herself

Expired foods, I'm inspired. I'm expired potsticker honors expired you can sue and my chris

Rice, yeah, and it was kind of like a trend, you know

We had all the papers and like expired bun me expired bowl o'clock expired

Bun say oh and then it was kind of like a thing in like our college days Wow

And then you told me before that you wanted to go for the timeless feeling right with their with their brand

That's why you wanted to call it expire. Mm-hmm

and in the way, like, you know it first started this idea and then you know

We kind of like discovered more of the company as it kind of just everything started clicking and it makes sense

Almost coincidentally. Yeah, like as as time goes more ideas are born and then it just all relate to

Expired because like with the name you can do a lot with the name like our marketing

we you know ship the clothes and food packages because when you talk about expired

It's food related

and then it's also like you know, when you talk about fashion, most people say

Oh, you look fresh. And then like the funny thing is the opposite of fresh is expired

Yeah, so I don't know. It's it's really fun than the name. Mm-hmm. So just to give it a little bit background

I've actually known on and Garrett for a couple years now thankfully like four or five years. Yeah, so we went to the same college

We started our brand Brian around the same time. They started their brand. Okay. Yeah, so

What kind of on this journey together in a way Oh

Same boat. Yeah, me and Garrett

We always talk a lot when we would you know

Hang out together about like our brands and kind of share ideas and like our experience and stuff like that. Yeah. Yeah

I'm actually a really tight with max, you know

Like it was like me max jet and then Raymond like we would all hang on the same house, you know

Kick it all good times and later as we grew older. We kind of started sharing the ideas

I we wanted to do for our future endeavors. Yeah, okay, so

If I'm not correct me if I'm wrong, but both of you guys too drop out of college, right? Yes

Yeah

Here's my question, what was it kind of like

When did you realize that you wanted to go? You know, you know what like fuck this all chips all in

Yeah, I'll just decided to go. Well, what made you all decide to do that?

For me, I like I never liked school to begin with you know, like I only went to class to take the tests. I

just love the social aspect that school has to offer so much more than school itself and

Toward the end of my college career. Like I started pursuing what I like to do what I've always wanted to do

Which is video editing

So I started putting myself out there on social media and doing all that stuff

and then so Garrett and Chris launched a brand and

They noticed what I was doing and they liked it so they asked me to become part of the team

so when I

Accepted the opportunity. I was like this is it like I don't need school anymore. I want to go all in with

This opportunity and apply everything that I know to

You know bring this ground up from the ground and then that's what I've been doing since yeah

Wow, what about you Garrett so I think for me is, you know, I never really liked school in general as well

I threw out all my years like I've had a few major setbacks, you know

I went through a few like complications with my life, you know, but you know

I was as I was going through with it during my fourth year. I kind of just started realizing like

for my

My career path. I didn't really need school, but I was only going through maybe just because you know

I wanted to make my parents happy, you know, they wanted me to do it

I actually wanted to drop out earlier, but I just I just held it off because I wanted to make them happy

Mm-hmm, and then later on I kind of just realized that

Like don't get me wrong. I don't regret going to school because I think without going to college

it gave me the one thing that I needed which was the connections it gave me the knowledge and

intellectual in terms of

the streets and the career path that I want to be able to meet with so many people because without college I've never met on

You guys yeah, and that was like the one crucial factor with me

That's kind of the I think that is the number of reason why I stayed in college

That was just kept telling me to go and then when I saw that I had the opportunity

to

be early on the chance because I already got everything I needed and got enough exposure that I decided to just

Take the dye in do it. Mm-hmm. Yeah, it's crazy because I know Brian and I

struggle when I'm we're in college we struggle with staying in college -

Yeah, I think it's kind of funny because even when I graduated my major has nothing to do with what I matched exactly

Yeah, that's what that's one of the things that I hear a lot - one of the reasons why because a lot of people that

graduated

there's like oh what I'm doing right now has nothing to do with my major and they're like

Oh and interviews, they don't even ask about your school and stuff. So that's just one of the reason

You know. Mm-hmm

Yeah

I think in today's world like I feel like having street smarts having

Actual experience is more important than just academics because you know getting an A in bio isn't gonna help you succeed in the world

Yeah, especially like I feel like a lot of these

Companies just wants you to perform. It doesn't really matter what school you come from. It's just you got to produce these numbers

So if you're able to do it you're able to do it, but I mean besides that I mean, I really respect that

Yes a who's really dropped out of college? There's no need to go all in

No, you know you guys have my support hundred percent and it's like real respect, you know. Thank you

I would never be able to do that

Personally by like hey, but you completed that that's not hella props - yeah, yeah

I definitely think there's like pros and cons to both of it, but I think like for

You guys who's just like following your own path?

I think that's like the most important part and I think it's crazy cuz expired has been gaining a lot of traction. Yeah, absolutely

If you guys check out their IG right here

But but they produce some awesome content, you know, it's very unique

Especially I love how you guys how did you guys create that idea of your platform?

I guess I can IG how they're all kind of

cool that that's one of the cool thing too is I feel like everything is just coming together because the even how we

Do the layout for Instagram?

Because our vision for the brand is to bring people together and to inspire people to just do what they love, you know

Yeah building community and we the the the the Instagram everything is connected with each other

So it's kind of like our way of showing that like we want everybody to be connected

We want to bring everyone together. And then without one picture. The other ones is nothing else. Yeah. Yeah

I also want to mention like if you check out our Instagram, these are all

photography's that we have it's it's to like represent all of our adventures our experiences the

The lifestyle the different people we meet and what we do is like we make it into a form of art

Yeah, as a way of showing people what we've been through as in a type of experience. Yeah

So it's like it's more than just the clothes. It's about the people the lifestyles the experience

Yeah, because you guys mentioned like you one of your like the backbone of your company is building a community, right? Yeah

Yeah, because you guys like kind of speaking more today. Yeah, so some of the principles not just a community

We kind of our corporates will cook is creativity collaboration communities. Like what I call like a Triple C

Triple C. Yeah

Sure for sure

Yeah, because community is because like, you know a lot of brands out there they like to betray I was like

Oh, like we're high. We're unique because I can clean top quality

You know, everyone says that but you know, I don't see many brands that try to be more interactive for their community, you know

Because in the end the people that support you are all people and you know, we want to see them as equals

So like we all love to give that open opportunity to like let them feel what we feel

Because that's why we created the word expire game because anyone that supports us and with us

We want them to be a part our movement and yeah and express through our social media and through the videos, you know

and as we get more and more people involved it like it's like kind of like bringing the

team and group alike bigger and bigger, you know, just like a big entire felt like yeah, we can't inspire like um, I

Like from my college experience being in an organization of fraternity. Don't stay in one with math and good

Hey, you know that girl in the same fraternity. Yeah

so I learned I learned about how like

the the kind of impact a group of people can make on an individual and you know

like so the XY gang is our goal is to inspire people to follow their passion and then as big as as

as the group grows bigger, you're you you can you know, push your

Movement better. Yeah, yeah, definitely keep evolving

I think I think the best part is about like the journey it's like you're obviously

Going to see the process and you are going to see

You know like you guys were nothing compared to no more doubt then like a year ago. Ya know. It's all trial and error

I mean that's kinda why we wanted to do this podcast you you know, we see our progress

We see everyone else's progress and we kind of want to make those progress like in a way public

Want to let people know and that's our way of inspiring people, you know document the growth. Yeah. Yeah

So what would you say would be?

kind of like I

Guess like an obstacle with yeah parents when you guys were telling that that you know

You know what? I'm gonna go all into my business like, you know, it must have been a lot of family drama

I thought I feel

I feel like cuz were Asians. Yeah

Especially if you're Asian, yeah

So with me, my family background is like I actually have a family business where we do imports

so I was already in kind of in the fashion game, but I

Didn't want to always be like living in the shadow of my parents

I wanted to create something myself and you know, it was at first it was kind of shocking for them because you know

All of a sudden I come up with this idea that I want to bring top-quality apparel and stuff

But when our traditional business model from my family business is we chose to sell like an off-brand generic shoes

For like 3 bucks a pop. So this is like a completely different spectrum from what it is now

And you know, it took some convincing, you know

But I showed them like I tried showing them my vision as possible

Like I showed them my partners work like what he's capable of and you know

And I told him like this is what I really wanted. Like coz I wanted to create something out of myself

and you know

I was like I want to be able to have that self independence showing that I created something out of my own rather than oh

I

Inherited my parents business, you know, and that's why I don't want to do that

Like I want to himself made a man I start what about you on?

for me

Um, it's kind of a good and bad thing. I've never been close to my family

So I all of the decisions I have made in my life. It's just up to me. So when I dropped out I

Just did it. Yeah, I'm late. They did have some concerns. I just like oh go finish it and stuff

but I just show them like everything that I've been doing since I dropped out and

You know it

They're like, yeah, I guess you're fine

But then like my goal is to you know

Just get my shit straight so that I can take care of them and my little brothers soon enough

Because my little brother is like one of them is 18 now the other ones like 14, so I wanna you know

get my shit together fast so that I can am I able to

Show them the path. They don't leave out example. Yeah, yeah because they're not sure what they want

Especially the the middle one

He's not sure what he wants to do either and then right now I don't have enough time to help him

But one day soon, hopefully

Yeah, I think it's really cool how your you guys are going very death

Mm-hmm, because I feel like a lot of other companies that go like wide. Yeah, you know, they kind of like scouted themselves out

They don't actually build like a solid route and a foundation. Mm-hmm

I guess when did you start to see a community?

Did you see like right away or was it kind of like so for sure it wasn't right away

You know it first started with in Riverside actually, so you're saying yeah, once we released our first collection we short shared with Riverside

Oh, by the way, we all want to Riverside well

Continue on

yes, like, you know our origins come from Riverside in them, you know, we

Utilized like what available resources? We you know, because in the beginning you want to be able to

Utilize what you have available before you really try to like globalize and expand you into different markets

So we just use what our resources that we had and we reached out to Zeta

Zeta Phi Rho and then we just shared with them and then we we share with all our friends

so it was actually our friends that support us in the very beginning because you know

They bought our merch they like mess you. I don't know if I could cause or they go ahead

They fuck with our brand and then the air just went rocking in they support us

So it was like kind of like a inspiration, you know in the beginning for sure

It was it's pretty hard, you know, like not many people knew about uh, you know, we weren't sure what we're doing

There was a lot of mistakes being made a lot of things were like spontaneous mess

Last-minute things all the marketing was done with an iPhone too. And we actually just got an equipment like last month. No two weeks ago

The camera oh, yeah

My first equipment the first one

The whole thing is $1,000 including the lens that's a reloadable. Yeah. Yeah. I'm super excited to make contents with this

The community yeah the whole community idea we came up with it with it because we grew from a community ourselves

You know from a frat and like, you know

he taught us a lot about Brotherhood loyalty teamwork and like how

an organization can change a person so when I you know

When we came up with this idea like we want to change people's life

We want to inspire people and like the the best method is to have a community. You know, that someone can look up to yeah

Yeah, awesome

What's one of your early struggles you would say

You wanna go first early struggles? I

guess early struggle a big thing was just the

whole technical process of setting everything up and that was for sure a thing just because you know

I think when I created this company, I actually didn't know anything about street work to be honest. Yeah, it's too

Fast and I went to Marshalls or Ross to shop my my clothes

But then what and you know, it was like I have ended up going to a trip to China and then I kind of got

exposed to a giant market

well

it wasn't

But it was like more of the rep market but it kind of may open my eyes to like what is out there in terms

Of everywhere and fashion and then after that like I kind of like grew a better understanding of how fashion work is now

I'm looking at stock eggs Nike newest drop shoes Street where I like I look up all these brands and and

it's crazy how I

Learned so much when a year before I didn't know any about this

Word. It's always learning to do my

Obstacle it's definitely time. It's always it always has been but and I overcome it by just

prioritizing

Sometimes I just have to you know

Like cancel stuff on people which I feel really bad about but it's just part of what I have to do

Yeah, yes time

Time management, right? Yeah, there's only like so little time and so little to do stuff. It's crazy. Yeah, I mean

Especially me. I mean, I think all of us, I think especially when you're working a job

Mmm, now you come home you wash the dishes and it's ready like yeah, 9:30 10:00 p.m

So what's like, uh, do you guys have like a iconic moment where you guys realize like

Okay, like this is it like this is just shit that we're gonna keep building on. Yeah

I think one thing I

could enjoy

Was okay

What's more do you want like?

Yeah, justjust just say oh so like so some things include like our first-ever pop-up ad on a school campus

I mean that was a very exciting thing because I was the first time we set up a temporary brick-and-mortar store

You know for people to really see us in person rather than just on the website

Yeah, also

But I think our my very first one was when we had our first launch party

Where it's like it was kind of more of like a celebratory event where we kind of invited everybody that we were able to

come across me collaborate and

We invited them all to this party and you know, we said it took a lot of setup, you know

it was also a lot of last-minute things but in the end of the day when I looked at that party and I saw I

was like I saw how big we build this community of like not just like it's like a lot of micro influencers a lot of

People and it was just like it was such a crazy thing that I was like, yeah

And we built and that was during our like a fourth or fifth month or the third or fourth or expiring launch party. I

Think it was recently this

Is it it was like, it's August I think August. Yeah

yeah, the summertime and then yeah, it's from the four or five months like it felt like we were

From where we started like things were rolling, right? Yeah. It was rolling like the support was real. Mm-hmm

My favorite moment was I think it's the first pop-up shop - I remember I was like really nervous and anxious

Because I was like, oh what if no one shows up?

yeah, but a lot of people showed up and there's a lot of like random people that passed by and

They actually haven't heard about us but then they like the clothes they like the design. So that's actually a good thing - yeah

And then as they get to know us more we tell them about this whole you know

Vision the whole community thing and they they just fell in love with us and they bought our stuff so that sale went really successful

And then since then we have been invited to other pop ups

so like

DJs and I

Don't know what they're called. Yeah, we did collaborations for HB productions. So yeah for their first concert

That was our first one

also

We collaborated with your tip homos and sorry suck for their no fields or the feels concert and you know

we were set up right up in the front where everyone saw and it was just so much exposure and

Also people come up and they're like, oh should I see your stuff on the on social media?

So that makes me super happy - and we we have more to come

We actually had one yesterday - on a boat

so that was an HP event and like as the day goes by we just meet new people that show support and

It just gives us the motivation to continue. Yeah, so when you guys are

Like obviously when you guys mark it is they're always like one specific person or is it both of you that kind of go well

because for example

Charles and Max, you know, they kind of live out of LA

So in order for me to be like other business entrepreneurs clothing like CEOs, like I have to go out

majority of the time to meet these connections

is there do you guys both just roll together as a unit or is it more of

On doing it or as you most of the time we go together. Yeah when we meet up with people I

yeah set up a schedule we go to the specified date that we're gonna go shoot and then we usually have like

It's not even like it's like they're not even like people who like get paid, right?

They're just like people they just supporting and they they're like photographers and moms. I just come through to like just join us

yeah, and then every time they come through they bring someone new and he's like, hey, let's shoot and then like how we

We don't need you to be you know, a model to take pictures first like yeah, we just want you on there

We just want to know your story

Yeah

Yeah, so eighty percent of time like we got together, but then sometimes like he does his legal business stuff

You know manufacturing he meets up with

Designers and stuff so he does that on his own time and and then sometimes I do stuff on my own too

But most of the time we go together, yeah

after yesterday

What are some tips you guys could give people out there that are trying to build a community

Because I think it's pretty special that you like the way that you guys are building your brand you guys

Are you guys want to build a community?

so

Like what are some tips for people out there?

Well, I mean when you run a say for example when you run a retail store

Right is in customer service like a very important thing

yeah, so it's like you're treating each customer with like the utmost almost attention to just give them what they want and like just to

Satisfy them. So how we take it is like we treat everything like maybe like a transaction

We're like like it's like a customer but they're not customer. Of course. They're like our supporters

So what we do is when we go up to we take everything on a personal level because we want to get to actually know

Them rather than just like oh, hey you bought our stuff cool things and then you just stop talking to them

No, we want to make it more like once like once they hear about us

we want to know about what they like to do what they strive for because of an end that

For us because we want to be that platform people who they always want to do something

they don't know what to do or they don't have that like

Ambition to like take that next step to pursue what they really want to do and you want to be that guy to make them

put their foot on the door the community is

It's like, um, the community is in a way it's like giving people courage to do it. Yeah. It's like leading by example. Yeah. Yeah

so for my advice for people who want to build a community is well, I think I was able to do is cuz um

I wasn't afraid to share my story. You know, like I I talked about me dropping out

Openly I talked about my struggle

Like I I'm not a to be really

you know horrible person back then and I grew a lot and

I'm not showing off sharing it to people and I talk about my change like what you can do to change yourself

What you can do to make your life better

You just have to be genuine and honest and you start with you know

your close friends you start with like a small group and then if

That the group will grow so that's how you grow a community

it that's I don't think it works by just you know going on social me and be like Oh join this company you have to

Really like care about yeah. Yeah, especially like when you're meeting them out at parties and stuff

I feel like it's all about like the jab jab hook

You have a couple times and then you know when there's a favor you want to ask

You'll be surprised at how many people like go through the same struggle

Like most of you I talked to they they they agree like about, you know, our perspective on school and everything

Yeah, a lot of people agree with that you you just have to ask them and just be openly

Open about it know was there

Any time where you guys kind of got?

kind of fucked over basically by another person or like it'd be due to a business just in general like

Within the company. Yeah with it within or outside outside. Yeah, I

Guess in terms of my experience

My would issue would be I guess in terms of supply

so the thing with me is like when I tried doing overseas for the first time the thing of with

ordering overseas is like and these aren't just like these are like people like I've met

Oh, yeah, so like on my trip to China, you know

like I came across his supplier that I thought it was like a little too good to be true because you know

He was offering me Great Race

yeah, and then I was relying on him because you know

I was told by when my partner said this is the guy that I can rely on

For my future drops, and I guess when I started relying on him

He just never gave like left me on read and my message is back

And then at that point it put me at all on a hole which kind of led to delays and on. Yeah

Yeah, Charles can't be here today because uh not enough mics

Cameraman today, he's actually injured. Oh

Okay, it's okay, um

Worried they're

Getting fucked over. Yeah. Yeah ya know cuz like managing relationships with manufacturers is always hard

It's it's not easy. Yeah, especially I think when they see you as a start-up they might don't expect. Yeah

Yeah, so, why would they connect exactly?

That was one of the feed challenges that we faced awesome. That was one of her early struggles. Yeah

also, I think another thing is like the language barrier because even I was born here and then I

Didn't learn Chinese and you know when I'm talking to me

I guess they don't really take me seriously because I get and because of that they can in a way take advantage of you

Yeah, because in there just like oh, it's just some guy who is trying to order like the most minimum quantity

Yeah, you know you have to understand that we're a start-up we have we were the ones that have to sell it piece by piece

That's like a common struggle like a lot of startups, yeah

Yeah, but after that, you know, I keep you la la we're gonna make our stuff in LA now

Yeah, is there any like new markets that you're trying to hit?

well like Oregon or you know, so actually

uh

Some of that she got a lot of coat market penetration in terms of like customers who've never met before we've had people from Massachusetts

New York if you even Washington so it's like wow we don't know where these people are finding us, but yeah

It's like going around I guess and then we have models actually from East Coast that just like love our stuff in repose. So I

think it's crazy cause like, you know originally

the outlook of our company like it attracts a lot of

Ancient American college students Asian Americans is more oriented towards Apple and we have a lot of different other

demographics that are

supportive ran

Like we don't actively look for a demographic to target if if they come they come and we work on them

Like we just like to grow what we already have and just strengthen it and then people will come slowly

so

Yeah, this is one of my last questions if you still have any after is where do you see expired in five years, so

I

I actually really look up to the brand Jim shark. I like I think I got my yeah, they they do the same thing

They have a community. They have a strong presence with media and stuff - yeah, so that's in terms of the marketing and the

Community part and then ask for fashion wise I like off why I like how awful I do their stuff

So I want to be as hype as off-white

But then also I have to what do what Jim shock does like we want to be cool, but like approachable cool. Yeah. Yeah

They do they do really good marketing

Yeah, I agree. Every girl has a pair of gin sharks

Yeah, I mean, okay

one thing we do is like we don't do restocks and

because I don't want to stay exclusive, you know, there's there's some brands out there that like

In the originally I thought I was trying to sell it to like retail stories. Like, you know PacSun. Mm-hmm

Yeah, I mean no hate for them. But yeah, yeah, yeah

I wanted to keep it very exclusive more local so that it just kind of grows from there. Yeah, so

Once an item run now, we don't remake them. Right we usually make like what 50 items?

yeah, usually ranges from like 25 to 50 per

Color. Yeah. Yeah and people are actually like asking us to remake like some items are sold out now, but it's just like it. Yeah

so that's really cool to see -

Yeah, yes, well that's it for right now yeah, yeah, thank you guys for coming out by the way, thank you

Yes, it was very interesting. I'm looking forward to future what pockets yeah

yeah, and like see this whole thing grow and this is gonna be

Well, we just had a podcast with expired lifestyle

With Garrett and on what both?

Cofounders of the company and yeah, yeah and then uh next couple weeks

We're gonna have some more exciting guests. Just stay tuned. We got a schedule

hmm stay tuned

It's my a-game

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