I'm going to share with you nine tips
that will allow you to produce better
quality videos on youtube.So stay tuned
because we're going to do this right now.
Everyone has a smartphone these days
where they can pull up on their
smartphone your website or YouTube video,
and if your video is not quality, if it's
not in alignment with your brand and
image you're probably doing more harm
than good. So I believe that it's
important to create quality videos that
are in alignment with your brand and
image and I'm going to show you these
nine tips here to help you get started,
but, there's a lot to cover with this. Too
much to cover in just one video so I
want to invite you to follow my youtube
channel so you can receive the follow up
videos in this series where I'm going to
break down each one of these nine points.
We're going to dive deeper in that and
so that you have all the tools and
resources so that you and your
organization can produce high-quality
videos on YouTube to support your
brand and image. So, here we go here are
the nine tips. #1 First one, identify with
absolute clarity who your ideal target
audiences. And I really want to emphasize
this because videos I'm telling you
there's a huge audience on YouTube so
you need to understand who this message
is for, why are you creating this video,
what is the the message that you want to
deliver? And when you can identify your
ideal target audience that will tell you
who the message is for what the message
is how long the video should be there's
many other factors that go into it. And
everything I'm going to talk about here in
these nine tips will kind of be on
alignment with who your ideal target
audience is. #2 Number two video length. I get
this question all the time. Mike how long
should the video be? Well you've probably
heard before to keep the video short to
two or three minutes that is not
necessarily true. I'm going to take it
back to; when you understand who your
ideal audience is what is the right
length for your audience? There are many
professionals youtubers with huge
YouTube channels and they have videos
that are 30 and 60 minutes long. Here's
what I think is important, when the video
is good, the
message is good, good quality video with
good sound, good backdrop, that's in
alignment with your organization your
brand in your image; people will continue
to watch it because you're delivering
value. #3 Number three outline or script the
video. You know this is another one.
Do you outline or do you script? Well,
there's pros and cons to both. I've done both and
and I continue to do both. So here's the
deal it's really what you're comfortable
with and what you prefer. And again I'm
going to take it back to point number
one who is your ideal audience? Typically
the younger generation they like stuff
that is more casual unscripted so you
can use a bulleted point. More of your
professionals they tend to like
something that is scripted very
professional and where it comes across that
way. So I've done both, but, here's the
difference between the two if you
script your videos it adds an
additional level of complexity because
now you have to have a teleprompter. And
with the teleprompter you have to learn
how to use that teleprompter so it
doesn't appear like you're reading from
a script. And also when you're using a
teleprompter some of your natural energy
can be lost because you're focused on
reading the teleprompter. So that's the
con. The plus side to scripting it you
can minimize some of the editing, you can
make sure up front that your message is
nice and tight and concise and that's
important. And it provides a little more
polished look. So if your audience likes
that polished look great maybe you want
to script it. And if you're just starting
out I would suggest outlining your
script using a bulleted outline. In fact,
recording this video one of the
processes that I'm using right now, I
basically have in front of me, my
whiteboard and I've bulleted out each of
the nine points and I'm just speaking to
those points. The nice thing about that
is I can just fill in the blanks. The
problem with that is if you're someone
like me I have a tendency to ramble
right. So you want to make sure that you
can stay on point with that. So, there's
pros and cons but if you're just
starting out I would suggest that you
start with a bulleted point format. And
you can either use a whiteboard like
what I'm doing now
or you can use a PowerPoint presentation
and have each point on a PowerPoint
presentation with your computer in front
of you and just follow that. So that
would work as well. #4 Number four camera.
This is important, obviously you gotta
have a camera, right if you're going to
do video. So there's a wide spectrum of
cameras out there. I'm going to tell you
right now wherever you're at if you have
an HD camera you can get started. I don't
recommend going off and investing
thousands of dollars and all this fancy
equipment because if you're not
experienced yet, again it adds another level
of complexity because others all the
technical aspects that come with the
professional grade equipment. So whatever
camera you use here's what I recommend
whether it's an iphone or a droid or a
video camera that you have make sure
that it can record in full HD which is
1080p, also set the recording up to
record in a 16-9 aspect ratio which is
kind of the wide angle format. And the
reason that is important is people are
watching videos on TVs and larger
screens. And so you want it to be able to
look visually appealing on the larger
screens. And also the reason I suggest
that your record in 1080p and HD is when
people do watch on a larger screen it's
not going to get blown out either. And
YouTube is amazing because if you've
seen on YouTube it will actually auto
adjust the resolution based on
somebody's bandwidth and device. So don't
worry about that recording the highest
quality that you have available with
your camera and let YouTube do the heavy
lifting with all of that. #5 Number five
microphone. Now this is one where I
strongly suggest that you invest a
little bit of money and you can on any
budget is getting an external microphone.
They have the lav mics that you can hook
up directly to your camera or you can
have a shotgun mic which is what i'm
using right here you can't see it but
it's right here and which works really
well. But the reason an external mic is
important, most built-in cameras have a
really poor microphone it actually
sounds like you're in a tunnel or a
basement or distant. And so sound quality
is really important in fact experts have
said that you can have
have a great quality video image, but if
the sound is poor people won't
watch it. And more likely to continue to
watch a poor video with great audio so
audio is extremely important you want to
make sure you're communicating your
message and it comes across loud and
clear. And you can pick up an external
microphone on any budget. In fact, in the
video description below I've included a
link to many microphones that you can
pick up on any budget so check that out
#6 Number six tripod. This is another one
that I highly recommend that you invest in.
I'll tell you there's nothing more
annoying than trying to find a video, and
somebody could have a great message, but
they're holding their iPhone or their
smartphone trying to deliver their
message and you see the video moving and
shaking. I'll tell you that's annoying
oftentimes I'm like I'll bail out of
this video and I'll go try and find
somebody else that's done a video on the
same subject where it's been higher
quality. And that's what people do that's
why creating quality videos is important
and this trade is going to continue to
become even more important because
there's a lot of competition on YouTube.
You're not the only one most likely that
is delivering the same message or topic
in your space. So you want to separate
yourself from the crowd and have videos
that are worth watching and sharing. So I
strongly recommend invest in a tripod.
The other thing is you don't want to do
is be holding the camera trying to
deliver it, and you're actually your
camera, you're looking up somebody's nose
right. Have you ever seen that where
somebody's you know recording their
video and you're actually looking up
their nose that's annoying that's a
turnoff I don't want to look up
anybody's nose. So, anyways let's move on.
#7 Number seven lighting. Lighting is key.
I'm telling you lighting brings out the
proper colors, actually allows the camera
to pick up the detail in your face and
your clothes and background and
everything. Lighting is key but here's
the deal. You do not have to go off and
spend a boatload of money to have proper
lighting. You can easily set up your
camera in front of a window where you
have natural light coming in which is
absolutely the best. Or you can just
bring in some
additional lighting from your house to
kind of light the room. And it also
eliminates the shadows as well. And you
want to kind of fill the room with light
so it seems natural. I have about six
lights here to fill the room and these
are inexpensive light that I purchased
on Amazon. I'll go ahead and include the
link in the video description below so
you can check out what I have and
they're extremely affordable they work
and it's perfect. The lighting is great
there's no shadows and the camera picks
up all the details so lighting is key.
#8 background. Background is absolutely huge.
You want to make sure that you don't
have a distracting background. You want a
background that supports your brand and
your image. This backdrop that I have
here, I have a number of them. I like this
one it's different, sometimes the simple
white backgrounds can be too plain Jane.
So I like something to spice it up a
little bit and this works out well for
me and it's not distracting. I get a lot
of great compliments on this backdrop. I
think I picked this one up on Amazon for
about $40 bucks. So you can use any kind
of backdrops. Green screens, which are a
little more challenging. So if you're
starting out I don't recommend it
starting off with a green screen unless
you have patience and you have the
technical skills to make that happen. But
definitely you want to have a backdrop
that is not distracting you could have a
great message great video but if your
backdrop is distracting or what you have
in the background is just way too
cluttered it's going to overshadow your
awesome message. So make sure you have a
great background. Lastly, #9 is video editing
Editing is key it allows you to cut out
the mistakes and retakes. It actually
allows you to add what they call the
lower third that's the text at the
bottom of the video allows you to add
certain images and trailers and all
kinds of cool stuff. So, you definitely
want to make sure you have an editing
software program. If you are a Mac user,
you can use iMovie . I use Filmora or
Adobe Pro Premiere which I you know both
of those work out well. What I like about
them is they're inexpensive adobe has a
monthly subscription that is makes it a
really affordable and has all the tools
available same with Filmora. I think
Filmora is about $59 fifty nine dollars and
it has all the editing tools that you
would want. I've
included a link in the description below
to Adobe Premiere Pro and Filmora. So, you
can check that out and find one that
works for you and works for your budget.
But more importantly is a couple things
is; I have a video checklist that I use
to help me not only set up to make sure
I follow all the right processess. So, I
want to provide that to you. You can
download my video checklist absolutely
for free. There's a link below and where
you can get that video checklist and
here's why it's important. There's
nothing worse than having it all set up,
this actually happened to me the other
day, because I got in a rush I had
everything dialed in, but I forgot to
plug that darn microphone cord directly
into the camera. So, I literally spent a
couple hours recording videos with no
sound. Make sure you have the checklist
you follow it you don't get in a rush so
that you can produce quality videos. And
make sure again to follow my youtube
channel so you can receive the follow-up
series videos where I go into each one
of these nine points in depth to help
you produce quality videos. So you can
stand out from the crowd. Have an awesome
day!
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