Hello Everyone I am Bertha
Hello Everyone I am Makayla
Today I am going to introduce to you Makayla and her brand
You are the first person to make a plus size clothing brand in Hong Kong
when did you launch your brand?
It was in 2014, I started this brand
so now it has almost been 3 years
but before you start
did you all of a sudden want to have your own brand?
did you think "oh I think I want to make my own clothes" just like that?
Actually I have always wanted to make my own brand since I was little
Just that I didn't know what product I would be making
Also, when I first started working
I felt really bored and too chill all the time
Everyday, day in day out, I just go to work
I felt like life was pretty meaningless
Maybe because lack of work experience or that my ability was limited
my job was not very challenging
Also I felt like I haven't really tried anything new in life
I don't want to spend the rest of my life being like this
so I thought, maybe I can provide some resources to the plus size girls in Hong Kong
I felt that it was really difficult getting clothes here as a plus size girl
so maybe there are other people like me, who can't find clothes either
that's why I took the risk and open a plus size clothing store here
to provide more choices for the plus size girls in Hong Kong
But how did you start? Like, what was your first step to making this happen?
First step was, I had to think of the fashion styles first
Then I have to think about how to develop the market
to see if plus size clothing is really needed in Hong Kong
and that this market really exists
'cause it has always been just my thought that I need plus size clothing
but does it mean there are others like me out there?
are there others who also needed to buy clothes and couldn't get them
so yeah, then I started preparing for my market entry
then I just dive in
At first I was only using Facebook
and then slowly slowly I have gain some views and traction
but there were only views and no real sell
It has been going on like this for a few months
To be honest, I felt quite defeated
and I thought to myself, maybe I think too much
but then I persist and keep posting everyday
then one day I started to have sales and new customers
and I have been doing this ever since
That's really cool. Do you remember your first expereince with a customer?
I was very emotional!
I was so happy finally someone can see the clothes in real life and willing to try them on!
Because I understand, it was hard to be only an online shop, people would want to try the clothes on
especially with plus size girls. Also if you can't see the clothes in real life
you don't know how the fabric feels. Then it is a new shop and a new brand
there were many hidden problems that I did't understand
therefore when I finally got my first customer, I was really happy
Yeah, it's true that once you have the first customer, you will have the 2nd, the 3rd, they will come
yes, yes
So I feel that having the time to wait is really important
and you also have to persist
You have to believe in what you do, in order to do it
What do you think, in terms of the styles of plus size girls in Hong Kong?
I feel that in general, the plus size girls here are looking for styles that are flattering for their body
also more comfortable clothes
They are usually looking for casual styles
and also work clothes
But I can see that you are starting to make more stylish clothes
Yes, because some customers start to look for clothing that are on trend
for example, cold shoulder tops, they also want to try now
so it's like this one you are wearing, right
Yeah, they start to want to try more styles
so nowadays, I started to make trendy pieces
so yeah, some are on trend for going out
some smart casual for going to work
I feel that in general, most of the girls from Hong Kong are more conservative and shy, when it comes to styles
Do they tend to pick plain colour clothes or even darker colour clothes?
umm, yeah, in general, they will pick the plain colour clothings
and colour wise, darker shades
But then, actually, some won't mind and will pick lighter colours too
perhaps because I have many light colour clothes here available
As of now, are most of your customers from Hong Kong?
Yes, most of them are from Hong Kong
the majority is Hong Kong People
I guess because all my channels are local, my shop is in Hong Kong
and my site is also Hong Kong based
Do you sometimes feel that your customers are keen to try on some styles
but not ready to take the leap?
What do you say to encourage them to try?
Yes, actually, this scenario happens a lot. Many times the customers come up
and they see many pretty styles they like
but maybe they think "this is pretty but I dare not to wear"
I usually will tell them, "Oh, don't be scared, just try them on!"
"It doesn't matter if you like it, you are not obliged to buy"
If you don't try, you will never know if the style is suitable for you
I always tell them, don't be afraid to try. Sometimes I feel like Iam pushing them to try things on (lol)
Actually after I persuade them, they will be willing to try and sometimes
once they tried them on, they will say
"oh wow, I can't believe I can also wear this style"
"I can carry this sort of styles"
At that moment, I can really see the customers are really happy that
they found something they like
Can you tell us the size range of your collection?
My brand carry from
If by weight
Which styles are the most popular in your shop?
The most popular styles are mostly one piece dresses
Maybe because it is still summer time
it's too hot to do too much styling
Actually, I am the same
It's hard to wear layers when it's still so hot, it's better to do it in winter
so it's usually one piece, which is really convenient as you just need to put it on
But then again, it really matters how it feels when you put the clothes on
So what about yourself? When did you start your fashion journey?
Ever since I started working.
Actually it was really hard for me to buy any clothes when I was young
It's hard to find the styles as nothing much was available
You really have to go into shops to look through stuff in order to find something
Maybe as I grow up there were more to choose from
that's when I started trying to wear different things
In the beginning, I dislike wearing skirts, I didn't want to show my legs
I felt shy and embarassed
I also felt that I don't look good in skirts
But slowly slowly, my friends encourage me and said you should try it, just give it a try!
How do you know if you never try?
But back then I felt like "You are not me, you don't understand"
But at the end, I listen to them and try things on
then I realise, actually it's ok, skirts or pants, they are similar to me
actually not so bad! So I started trying more stuff, if It doesn't fit, I just leave it.
I thought It's a bit of a waste but there is no other way
so if something is not my styles I will just have to put it aside
but eventually, I accept more and more styles, so they didn't go into waste
so you have started buying more styles to try
and you have become brave over the years, right?
yeah, as I try more, I will follow the styles I like and get them
So you were telling me that you want to make more stylish pieces in the future
But as I see, the styles in your collection now is still more smart casual
so what do you want to do for your brand in the future?
I myself, slowly slowly, I
would like to make more cool and stylish pieces
Casual styles are really good for going to work during the week
there is no time to put on any styles then
so you can really just wear something more fancy during the weekend
but when you are on holiday or got some special occasions
sometimes you really want to wear something more stylish stuff
so what is cool and stylish to you?
mmm It's hard to say, for me, I do love following the trend
and I always want to try to learn those styles
Do you have any particular favorite blogger or celebrities style that you like?
Personally, I like the European and American trends and styles
Usually, I just go on ig and keep scrolling throught them
I will be like, oh it's so pretty!!!
But I wouldn't know what
but yeah, you know what you like that are stylish
Actually stylish this word is very hard to define, the spectrum is really wide
What do you think about the relationship between plus size fashion and body positivity?
I feel that...
actually it is a pretty deep topic
This question is ... I feel I need to go home and think about it
But I feel that whatever you wear should be something you feel comfortable about
it should be something you like, that's the most important
Yes, I personally feel that
you can build up your own confidence
For example, if you are shy and usually wear conservative clothes
But then you learn to be brave and try more different styles
and then you will be braver
then you would want to play with clothes and styles
accept and expand your boundaries on different things
it will increase your confidence
yeah, I feel that willing to take that leap is really important
therefore I always tell my customers, they should give it a try
You will never know unless you try
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