>> I DID START THE RECORDING.
HELLO, EVERYONE.
WE ARE HERE TODAY TO DISCUSS
SURVEY METHODOLOGY,
OR ESSENTIALLY TO MAKE IT
SOUND A LITTLE LESS SCARY,
SURVEY DO'S AND DON'TS,
SO TODAY I HAVE WITH ME
JOE HAMLIN, THE LIBRARY
DATA COORDINATOR, AND I AM
KATHY KOSINSKI, THE STATEWIDE
LIBRARY SERVICES ANALYST,
WE BOTH WORK AT THE LIBRARY
OF MICHIGAN, WHICH IS
THE STATE LIBRARY OF MICHIGAN,
LOCATED IN LANSING.
SUPER FUN.
>> ABSOLUTELY, AND
WE DIDN'T SAY THIS
AT THE BEGINNING, BUT WELCOME
TO SAVE THE DATA WEBINAR
NUMBER NINE.
SO WE HAVE 12 SCHEDULED SO FAR,
AND WE ARE ALWAYS LOOKING FOR
YOUR INPUT ON THINGS YOU WOULD
LIKE TO DISCUSS,
OR-OR HAVE US COVER,
SO PLEASE KEEP THAT IN MIND.
HI, JENNIFER, DID YOU HAVE
A QUESTION, OR WERE YOU
RESPONDING TO THE RAISE
YOUR HAND COMMENT?
>> SO, SPEAKING OF JOE
SAYING THAT WE LIKE TO GET
FEEDBACK, PLEASE, PLEASE,
PLEASE FILL OUT OUR SURVEY.
PART OF THE REASON WHY
WE'RE ABLE TO DO THIS
IS WE RECEIVE FUNDING FROM IMLS,
AND TO DO THAT, WE NEED TO
PROVIDE THEM FEEDBACK.
AND FOR US TO DO THAT,
WE NEED YOU TO PROVIDE US
WITH FEEDBACK, AND WE ALSO HAVE
A QUESTION HERE, WHICH IS
REALLY FUN, THAT IS,
"WHAT WOULD YOU LIKE
"TO LEARN MORE ABOUT?"
SO THE SAVE THE DATA
IS ESSENTIALLY GOING THROUGH
ALL THE DIFFERENT TYPES
OF SURVEY-- OR NOT, SORRY,
SURVEY-- RESEARCH DATA
THAT LIBRARIES BOTH COLLECT
AND CREATE ON THEIR END,
SO WE'RE KIND OF TRYING TO
GET DOWN TO THE BASICS
AND MAKE EVERYONE FEEL
MORE COMFORTABLE WITH DATA.
JOE, COULD YOU DO ME A FAVOR
AND MUTE YOUR MIC, BECAUSE I CAN
HEAR MYSELF TALKING,
LIKE A TINY VOICE IN MY HEAD.
>> HOW'S THAT?
>> MUTE IT.
>> I THOUGHT YOU SAID
"MOVE MY MIC."
>> NO, NO, NO.
>> YEAH, I CAN MOVE IT.
>> YEAH, WE'RE GETTING
SOME FEEDBACK.
OKAY.
THANK YOU.
THERE WE GO, SO I GUESS
THE VERY FIRST QUESTION
THAT WE REALLY WANT TO REACH
AND GET TO IS WHEN DO I
MAKE A SURVEY? BECAUSE THERE
TENDS TO BE THIS KNEE JERK
REACTION AND-- I WON'T SAY
SOCIETY TODAY, BUT ESPECIALLY
IN LIBRARIES, FOR PEOPLE TO JUST
THROW OUT SURVEYS SEEMINGLY
JUST BECAUSE.
THIS UNFORTUNATELY LEADS
TO SURVEY FATIGUE IN MANY
OF OUR PATRONS, MEMBERS,
CUSTOMERS, WHICHEVER WORD YOU
LIKE TO USE, AND IT'S SOMETHING
THAT WE ALSO KIND OF RUN
ACROSS ON OUR OWN AS WELL.
YOU SEE-- YOU KNOW, YOU SEE
A SURVEY, MAYBE AT THE BEGINNING
OF THIS PRESENTATION,
FOR EXAMPLE, AND JUST GET
THAT INTERNAL, "OH, NO,
"NOT AGAIN," OR YOU JUST
SKIP IT COMPLETELY.
AND BECAUSE OF THIS--
BECAUSE OF THIS SURVEY FATIGUE,
I'M GOING TO START OFF
THIS PRESENTATION WITH THE STICK
RATHER THAN THE CARROT,
AND THAT IS... WHEN YOU
SHOULDN'T MAKE A SURVEY.
AND ESSENTIALLY, YOU SHOULDN'T
MAKE A SURVEY-- I'M GOING TO
READ THROUGH THESE
REALLY QUICKLY--
IF YOU DON'T WANT OR NEED
TO MEASURE ANYTHING.
IF YOU DON'T HAVE A PLAN
ON THE BEST WAY TO SHARE IT.
IF YOU REALLY ONLY NEED
TO HEAR FROM A FEW PEOPLE,
OR IF YOU'RE UNABLE TO TEST
THE SURVEY.
DON'T WORRY, THIS IS NOT
THE EXTENT OF IT.
I'M GOING TO GO IN DEEPER
WITH ALL OF THESE,
BUT THE REASON FOR ALL
OF THIS IS A SURVEY SHOULD
NOT EXIST IN A VACUUM.
A LOT OF THE SURVEYS THAT ARE
SENT OUT INTO THE WORLD TODAY
ARE SOMETHING WHERE
THEY MAKE IT, IT GOES OUT,
THEY NEVER FIX IT.
IT JUST SORT OF EXISTS
AS IT'S OWN THING, AND OFTEN
A LOT OF PEOPLE DON'T GO THROUGH
ALL THE DATA THAT THEY RECEIVE
AT THE SAME END, SO IT'S JUST
PEOPLE TAKING SURVEYS JUST
FOR THE SAKE OF THERE BEING
A SURVEY, AND SAYING THAT
YOU TOOK A SURVEY.
SO IN ORDER TO MAKE SURE
YOUR SURVEY DOESN'T EXIST
IN A VACUUM, YOU SHOULD
WORK THROUGH AND ESTABLISH
WHAT YOU WANT TO MEASURE,
IDENTIFY YOUR TARGET GROUP.
YOU KNOW, FIGURE OUT
HOW WILL YOU REACH THEM,
BECAUSE THE QUESTIONS YOU WRITE
AND HOW YOU WRITE THE QUESTIONS
WILL BE REALLY DETERMINED BY
THE WAY THAT YOU'RE GOING TO
SEND IT OUT TO PEOPLE.
YOU'RE NOT GOING TO DO,
YOU KNOW, LONG ANSWER RESPONSES
IF IT'S GOING TO BE
A CELL PHONE SMS POLL.
YEAH, IT'S JUST NOT GOING TO
WORK OUT IN THE SAME WAY.
YOU SHOULD WRITE YOUR
FIRST DRAFT, TEST IT, AND THEN
YOU SHOULD MONITOR IT WHEN
YOU WORK IT OUT, AND I-I SAY
ALL THESE THINGS BECAUSE THERE
IS NO ALL-ENCOMPASSING
PERFECT SURVEY.
EVERYTHING'S GOING TO CHANGE
DEPENDING ON THESE FIVE
DIFFERENT METHODS OF, YOU KNOW,
CREATING A SURVEY.
IT'S-- EVEN IF YOU DO EVERYTHING
THAT YOU THINK IS PERFECT AT IT,
YOU MAY NOT END UP WITH
WHAT ENDS UP BEING
A PERFECT SURVEY, WHICH IS
WHY YOU NEED TO DO FOUR
AND FIVE AGAIN, AND AGAIN,
AND AGAIN, TO GET CLOSER
TO THE MOST PERFECT SURVEY.
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