Have you ever had to lower your fees
because a competitor was willing to do the job
cheaper than you?
The good news is, for the most part,
you can actually influence the playing field
so that your prospects don't have to make a decision
on price alone.
What's up guys?
Dennis from Storydriven here,
and today I'll go through four ways we use video content
to position our business to avoid competing on price alone.
Video builds rapport.
Anyone who's been in a sales situation
will understand the value of building rapport.
In a nutshell, people do business with people they know,
like and trust.
Hence, building rapport is crucial for creating
valuable business relationships.
Now how can you possibly build rapport
if you've never even met that potential customer?
Answer, show them a video.
Creating compelling video content is a great way
to showcase your business's personality
and introduce some of your key people.
This is particularly valuable for a service-based business,
where customer relationships are even more important.
Once a lead has seen your video, this warms them up,
which makes that first sales conversation all that easier.
Give something of value.
Reciprocity is alive and well in our culture.
And many businesses use this to effectively build
relationships with prospects, even before they meet them.
A great way to do this is by creating educational
video content that's valuable for your target market.
By providing value up front, prospective customers
associate dealing with your business
with a positive experience, and will be more likely
to return the favour in kind.
Video is memorable.
In the digital world, there are a lot of ways
that businesses connect with their customers,
email newsletters, infographics, webinars,
and the list goes on.
Of all these pieces of content, video is the most memorable.
As you know, a big part of building relationships
with prospects is being able to stay front of mind.
Video lets you do just that.
Video can carry an emotional charge.
People buy with emotions first, and logic second.
Sales training 101, right?
Well guess what?
Done right, video is the best way to create
an emotional connection with your prospects
before meeting them.
When a prospect has a positive perception
of your business, in their eyes,
you're different from the competition.
By leveraging the tips I just shared with you,
you'll be able to position yourself well in front
of your prospects,
so when you have that first sales conversation,
it'll be a lot more positive.
At Storydriven, we help our clients by producing
great video content that helps position them
so they can rightly compete on quality, not on price.
If you enjoyed this video, please like our page
and share it with your friends.
Thanks for watching, and good luck using video
on your entrepreneurial journey.
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