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Branded Lifestyle Photography by Flourish Collaborative - Duration: 1:31.

Business should bring you joy, right?

We found that so many people that we knew

it wasn't bringing them joy. They were

so bogged down with, "Ok I need content.

I need content." That's where we said ok,

let's combine these forces of a professional

photographer with brand strategy and

provide a service to these small business

owners who want to look legitimate online.

They feel confident in the aesthetic they're putting out.

It's in line with the type of people they

want to be attracting online.

People get really confused and they think

that a brand equals a logo. It's the same

way they think brand photography equals

headshots. And both of those statements

aren't true because it goes so much

deeper than that.

There are some preemptive questions

and some discovery work that we do

on our end as brand strategists for the client

to make sure that, when it comes to

creative direction, we have all of the

foundations and all of the backstory.

We go as far as asking what your song

would be if your brand was a song.

We really want to know who you are

before we start to represent you.

It's not about what you do, it's about

why you do it, right? And so, it's making

sure that we're deciding on that WHY,

and really digging deep into that discovery

work, and then translating that through imagery.

I love getting those texts or emails

from past clients being like, "Oh my gosh,

wow, my Instagram engagement has just

gone through the roof because people are

scrolling through and they get what I'm

about, finally." And you're just not going

to get that until you invest the time into

brand strategy and professional photography,

and in this case combined.

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