Let's talk about a productivity problem - specifically about follow-through. So, the
ability to set a goal and then stick with it until you deliver something,
until you ship something. This is something that a lot of people struggle
with. It can be very difficult and the comments in one of my previous videos
really inspired me to to talk about this because some really good points were
made there. I think that in many ways our culture and the stories we like to tell
about success are are cheating us out of the ability to see things through and
reach our goals.
Hey I'm Shane from activegrowth.com and I want to use the example of a
product launch I just finished for my "focus & action" productivity course to
contrast what real success looks like 99.9% of the time versus what we expect
success to look like. So I think when we read about success stories and
the kind of success stories we like to tell in our culture are always about
the extreme outliers, the extreme, unexpected breakout success. So it'll be
the story of the teen who teaches herself how to program apps and creates
a simple little game and then just becomes a millionaire overnight, right. Or
it's the story of someone who has some maybe really frustrating experience,
writes like an angry blog post about it and it just blows up. And before you know
it, you know, it's being syndicated everywhere and they get invited to Ellen
and Oprah and they get a book deal and it's just this huge, you know, they make a
movie out of it, right? It's this thing where a single moment -
that's the story we love, right - a single moment turns into this this massive,
breakout success. We love the story of basically the the rising star, right. Just
skyrocketing success. And of course, that's the most interesting story to
tell. It kind of makes sense, right? Out of all the success stories that you find;
well, the outliers, the most extreme, most unbelievable ones, of course those
are the ones that get the most coverage and that we keep hearing about. But I
think this causes a real problem because it makes us hold out hope that this can
happen to us. And if we start working on a project and we don't get
this huge result right away, we feel like "well, I must be doing it wrong"
Because my idea of success is this kind of instant explosion of success.
Now like I've talked about in previous videos, there's also this aspect that we are
basically being trained to want and expect instant gratification. Because
like all of our digital environment works like that. It's like: "push the button
and get this little dopamine hit", right, this little bit of gratification,
right away. So the combination of that - the combination of being used to instant
gratification and all these stories leads us to have a totally skewed and
warped picture of what success ought to look like. And one of the commenters put
this really well, where it's like this problem of follow-through being that
when you come up with a new idea, when you develop a new idea, it's very
exciting. And that once that early phase of putting together an idea, of putting
together a plan, once that's done - after that it's just not that interesting anymore,
right? You get kind of bored with it and it becomes difficult to keep going. Like,
to go from... to go through that, kind of that grind of just the daily stuff you
have to do to turn an idea into reality, it's just not that exciting anymore. And
so you move on to the next new thing, because that's exciting again. This kind
of skewed expectation makes it much more difficult to actually see something
through and I wonder if that would change if we had more realistic stories
of what it means to achieve success. And I want to present just a very brief look
at this latest product launch I just finished as an example of that.
Because, okay, maybe you're wondering "was this a successful product launch?" and the
answer is: yes, it was. But you won't read about it in Forbes magazine or
anything like that, any time soon, because there was nothing unusual or overly
exciting about it. So this product launch was more successful than any previous
information product launch I have done. And the last one as many years ago,
but I've done I've launched many information products over time and this
one was that the most sales, the most revenue generated in a pre-launch
period or in a launch period even, that I've ever had. But not by a huge, you know
not a 1,000x more. And that's the thing, right. This was successful but it
wasn't like a multi-million dollar launch or anything like that. Also, and I
think this is also important if you look at all the stuff I did for this launch,
nothing crazy happened. None of my videos or none of my posts I wrote
about this went viral. There was no crazy snowball effect of
traffic and sales. It was basically nothing unexpected. In other words the
success that I've had with this launch is entirely proportional to the input. So
if you look at what happened since the last information product I launched, why
is this one more successful? Well, I've spent all these years building an
audience. I've spent all these years honing my skills. You know, learning how
to create better content, learning how to communicate better, building marketing
skills and so on. And if you look at what I did in creating the sales message and
the sales page for this and putting together the offer and the videos I
created and the emails I wrote and so on, you can see that, oh yeah, this was way
better than last time I did it and it was to a larger audience, because I built
this audience over time. And so, yeah, it makes sense - the result is
entirely proportional to the work that I've put in. And by the way, in case
you're not familiar with this, I'm not gonna share exact numbers here because I
just don't like doing that and I don't like the kind of thing where someone
brags with "oh, I made this many dollars" or whatever, right. So I'm not gonna share
exact numbers but let me put it like this, because to me, I had a look at these
numbers, I was like: you know, there's something amazing here. This launch went
well enough that if this was the only thing I did - if you ignore
everything else, if this was my sole business - I could make a living doing
just this. So I could make a living launching one or two products like this
per year - probably one. I could launch one product like this per year.
And think about what that would mean: I could I could make a living creating
content about topics I care about, that I'm passionate about, teaching people -
so, creating an online course that teaches people about that topic - and I
could launch one product per year and make a living that allows me to live
almost anywhere in the world - not the most expensive places in the world.
it's not that much money - but with this money I could have a location
independent lifestyle, where I can live pretty much wherever I want. I can be my
own boss, I can have my own schedule and I can do something I really love. And
again this is this is basically "unexciting" because we're nowhere near
millions, this is not a million dollar a year business or anything like that.
But you don't need that kind of money. This is the crazy thing, right: I
could do this and I would enjoy a kind of freedom that kings
of past didn't have, right? And what if that took several years of work to reach?
Because the first time we launch a product the first time, when you start
building an audience, when you start working on products and so on, you're not
gonna have this level of success (probably). But what if it did, what if
it did take several years of hard work, maybe as a side hustle, to get
to the point where I can do this? To me, that would be amazing. It's totally worth
it. And I think that's kind of the frame of mind that makes it easier to follow
through, right? Where it's this kind of "humble" - I mean only compared to the crazy
stories, right - but it's kind of "humble" level of success, to me is totally worth
grinding through a couple of difficult years. So, I'm really curious to hear your
thoughts on this, because I'm wondering - to me it's like obvious that
this is how I think about this. And this kind of, yeah, like I said, "humble" -
even though I can't... it seems like the wrong expression, but compared to crazy
million-dollar stories, this kind of "humble" level of success, to me, is totally
worth investing several years in. And I wonder if that has affected my ability
to follow through, because I don't have skewed expectations and I'm totally
okay with the expectations that are in proportion to the work I've put in and
the level of skill I've acquired. So I'm really curious to hear your thoughts
about this. It seems to me that maybe there's a really important message in
here and I'm starting to develop it, so let me know. This whole topic was
inspired by comments, so let's keep the discussion going. I'd really like to hear
your thoughts on this, you're experienced in this, so leave a
comment below. And once again thank you for watching and indulging me and my
sometimes rambley updates and thoughts about what it means to be productive and
really good at follow-through.
For more infomation >> 5G Fight: Greendale residents don't want cell towers in their yards - Duration: 2:16. 
For more infomation >> Don't fall for this social security scam - Duration: 2:00. 
For more infomation >> Selena Gomez, Shawn Mendes, Dagi Bee: Wen finden Why Don't We hot? - Duration: 7:41. 
For more infomation >> ¡Don Pablo Aguilera teme que el desalojo sea pronto! | Suelta La Sopa | Entretenimiento - Duration: 2:42. 
For more infomation >> 【W.A.R】J.Teen - Don't Worry. Official Music Video - Duration: 3:39. 
Không có nhận xét nào:
Đăng nhận xét