what's the craic everybody my name is Connor Dunne I'm a freelance videographer
working in Dublin Ireland this video is specifically aimed at helping you crack
the freelancing code in 2018 if you're into that kind of content consider
subscribing it might help you out with future videos coming down the line let's
go firstly I want to say you need to start small if you're in a position
where you can moonlight on the side that is ideal because as long as you're
employed it takes the pressure off your freelancing work so say..I don't know you work
retail I used to work retail if I had the opportunity to do my freelancing
build up a portfolio on the side while actually still earning an income so that
I wasn't jeopardizing my livelihood by going freelance that works really well
and that's a really good place for you guys to start you're gonna need a solid
portfolio okay now this is really scary because a lot of people don't really
have portfolio I started doing video work with no real portfolio because I
was kind of just learning on my own through YouTube cutting different things
together and kind of not having anything of substance to show anybody if you're
gonna start freelancing you need to start building a portfolio and anywhere
between 5 to 10 videos is good enough to show that you have an understanding and
a style that potential clients can pick up on and go yeah you know I like the
color I like the way they frame it i like the pacing like the edit style all
that really pays dividends from having a functioning portfolio on your side and
that's really cool because when i was saying earlier that if you moonlight on
the side it takes the stress out of building your portfolio because a lot of
people you know you can't just go in charging money a lot of people have to
start like for free contacting businesses contacting you know different
influencing people and asking can they actually create a piece of content that
could stand to that potential client i mean a lot of people like stuff for free
reach out a lot of people are going to take you up on the offer because companies
need content and maybe don't have the budget to stretch for it and you can put
that into your portfolio as a clause in that contract for creating the piece of
content for them and again if you are working and using your free time to do
this it takes the stress out of not having being paid for that particular
job but also lets you make your mistakes and the first few jobs that you do
you're gonna get into a pattern and a process where you won't make as many
mistakes further down the line you know you'll start to streamline
you'll start to see what works for you when you're building your portfolio you
know aim for the sort of work that you want to get into the niche and get into
your niche as early on as you can because there's no point making a couple
of videos for you know a bread company baking bread and stuff I suppose but
like when the ultimate goal is you want to actually just film surfers and and
kayaking you know or like underwater stuff they don't really match up so go
after your niche while you're doing it for free or for cheap it's the same if I
was gonna do like fashion if I was gonna skew in fashion I'd start contacting
you know fashion outlets you know local fashion suppliers and so that your
portfolio is reflective of what you want to go after in the future so you're
gonna be your own boss name but the thing is because you're actually making
a living using your creative talents you have to separate the sort of product
from your service if that makes sense you are your service so Connor is my
service I sell myself kind of weird but you know that's what I do
I am so focused on delivering a quality interaction between me and a client
because that's what matters it's a people business you need to be
interacting with people and showing that you're willing to go above and beyond it
really breaks my heart because in like certain feels like say wedding
videography there's just these old heads in it that like are just there for the
cash it's a cash grab they don't care they're not gonna add anything to that
newly weds couple's life but if you start focusing on the customer
experience that you offer through being you know approachable to being professional
timely friendly people really like this you know people like that you're
attentive to emails to making meetings you know going above and beyond is
really important so you need to sell your service which is you and then the
client ultimately ends up with the product and the product is the finished
video but everything in between like the handing over the finished video is the
easy part it's the weeks and and sometimes months
of work that goes in pre-production that you need to make their life as easy as
possible because they will enjoy working with you and if they enjoy working with
you they will come back or they will go and they will recommend you to other
people so remember you have a product and you have a service so I personally
feel you need to price yourself on what you're worth and not just what the video
is worth at the end but actually the entire interactions that's where the
service is so important from you I have this thing that like there's a million
people that will do a cheaper than you but will they do it to the same
attention to detail and the same customer experience as you and I'm gonna
say like a lot of people don't a lot of people fall down there focus on yourself
price it on what you deliver as a person as a creative as a editor and a shooter
don't focus on what competitors are charging there's no point undercutting a
competitor that offers a vastly different experience people won't use
them again clients won't go back to them but as long as you're in and around your
comfortable ballpark for what you feel you deserve companies have money you
know value is based on what you give if people perceive value in how much a
pleasant experience it was working with you they'll come back they'll see value
in it just remember that there's no price too high for anybody if you offer
enough value you need to be good at liaising with other people whether it be
other Creators or brands in and around your local area that you want to work
with so for instance you need to run a blog like a blog is a good way of
engaging with brands and people that you want to potentially work with and so
when I started the you need to identify brands that you want to work with within
your niche okay so you for instance go after and hiking company so I really
want to work with like hikers take them around film this trail company okay so I
start to like look at the different shoes the different sort of equipment
that's being used and start to build sort of little blog post around it so
that when a potential client comes up that's like you know oh we're gonna take
a punt on you you know do you know your stuff about our product you knows stuff
about you know the mountains in Ireland you can already reference that you have
blog posts based around equipment that they use about trails in the local area
it shows this like engagement and potentially you can get them to share
that content and if you can get them sharing stuff that you're making on
their social platforms it'll be seen by other people and that in turn will come
back to you so it's really good to think a better like this like you make a video
for a newlywed and they throw up the teaser and it gets 150 likes and a
thousand views and then all the comments under it because if the products good
enough people are gonna want to know who did it
so everybody underneath like oh who did you get in and can I get a reference to
that company so what you would want that couple to do is tag you in that post and
type the company if it's a really positive experience and they're happy
and proud that shouldn't be a problem and they're you're opening yourself up
to that demographic potentially all their friends are in and around the same
age of getting married and then they see the work and I go oh I'd like that and
they come looking for it and if you take that one step further you take that
video you take the teaser you give it to the hotel and you get the hotel to share
it on their platform and again tag you tag the couple and you know that sort of
traction is really important because it starts to set you apart on a social
platform where people are talking about you so you need to actively engage with
products that you want to work with the people that you have work with you need
to utilize their reach and everybody's got to reach and lastly you got to pitch
yourself like it is probably the hardest thing cause there's talkers and talkers
are really easy at you know bigging themselves up and talking a load of
shite and then there's sort of more quiet people that you know are a bit
more modest you know this is my work I'll let it speak for itself and
that's sort of where I'm at I let my work speak for itself I let my
interaction and my client rapport speak for itself
I feel like I offer a product that is really really top quality but also the
interaction and how I make the client feel during that process is really
valuable so I'm not afraid to lean on that or to lean on getting references
from people that I've worked with to improve my chances of getting work
further down the line you know if you work well with people they will be happy
to help you able to reference and being able to name-drop and being able to
positively say you work with different brands
to leverage yourself in a situation where you're going to be working or
potentially working with the client in the future that you like a job that
you're pitching on for instance that's really important so being able to be
confident in how you deliver how you portray yourself to other people will
ultimately end up with you bagging the job and that confidence you know it's
sort of it's it's a front like some people are naturally that confident they
believe in it and like your product has to back it up and you have to be able to
put on a front of life you know what I'm confident enough in myself I'm confident
enough in my delivery I think I can deliver a really top-notch product for
you now you might have to do a lot of breathing exercises like positive
psychology but you'll get there but the important thing is that you start
valuing your time and don't let anybody tell you that your time's meaningless or
not worth it that's a huge issue in this industry where it's like people don't
want to pay you for your creative influence like everybody wants a video
but nobody wants to pay the video person you know nobody wants to pay the
editor but you have to actually be bold enough to say hold on a second no I'm
worth this I think that I will do the job better than anybody else and you
know your confidence will be rewarded hopefully we'll get a bit of interaction
between a couple of people that might have started freelancing you know what's
keeping you from doing it I am taking a punt on backing myself because I really
want to be my own boss I really want to work for myself I want to engage in
content that I am really passionate about
would you ever be tempted into going freelance thank you so much for watching
I will catch you on the next video consider subscribing if this video
helped you look forward to seeing your pretty face on the next one
For more infomation >> 9 Ways to Make Money Podcasting - Duration: 10:21. 
For more infomation >> Photoshop tutorials | How to create 3D Dispersion Effect In Photoshop 2015 by samkhancreative - Duration: 8:59. 
For more infomation >> How to Make Birthday Cake Marshmallows | Easy Marshmallows Recipe | RECIPE - Duration: 3:25. 
For more infomation >> How to Make Sushi at Home - (Vegetarian & Fish Sushi Recipe/Tutorial) - Duration: 34:59. 
For more infomation >> William & Mary hopes to make history at the CAA Tournament - Duration: 2:20. 
Không có nhận xét nào:
Đăng nhận xét