Youtube daily what to watch Jan 5 2019

- Well we're almost at the end of 2018 now

and you're probably wondering

what are the three trends to watch in 2019.

Enjoy the video.

(upbeat melody)

Now we'll do a quick recap.

In 2018, I did a similar video

and these are the trends that popped up.

Mobile.

Mobile browsing is accounting for a lot of traffic online

but what we're finding is on social media

it's a lot more.

85% or more of browsing on social media sites

is done from mobile device.

These are still huge, guys.

Don't ignore these ones just 'cause I've got

three new ones over here.

Trust.

Privacy is becoming a really big important issue.

People want to know if it's safe to do business with you.

Social proof's become more important.

People are looking at your social media sites

to verify if you are good at what you do

to find social proof, find recommendations,

find testimonials, things like that.

That's a big one.

Video is accounting for majority

of the browsing that's done online.

If you're not using video in your marketing

you're kind of marketing with one hand behind your back.

Personal branding.

This is really for the small businesses that are out there,

it's a great way for you to compete

with some of the larger organizations

is by pushing your personal brand.

I mentioned in the last video about Richard Branson

and how he competed with British Airways

by using his personal branding.

A lot of hot air balloon,

getting a lot of free press and stuff like that.

There's a lot we can learn from Richard Branson.

2019.

What possibly could there be

to add to the list, you might ask.

I'm going to put up here user generated content.

What is user generated content?

Well, what's happening now is that

your consumers or your customers

can actually generate content

to push your personal brand.

We've seen this first of all on Instagram

where influencers are pushing products.

So you might see them posing with a Heineken

or posing with the latest tanning cream that they're using.

A lot of this is done through platforms

like my good friend Jules Lund has created on TRIBE

where brands can connect with influencers

to push their brands.

So the actual consumer of the product

is the one that's creating the creative

which I think going to become more and more relevant.

I think you'll find that on LinkedIn

we're going to see more and more of this type of advertising.

Definitely something not to ignore in 2019.

LinkedIn which as you know it's one of my favorite platforms

out there, advertising.

That's it. You've heard me correct.

LinkedIn advertising is going to be big in 2019.

They've introduced lead generation forms

which means that you can see look at a LinkedIn ad

and it'll say hey download this free PDF

or click here for more information.

Guess how many buttons or how many things

you have to type in to submit your inquiry.

One button. Bang.

Submit your information.

LinkedIn sucks all of your data.

You don't need to fill in your email address.

You don't need to fill in your name

or anything like that.

Conversion of LinkedIn ads has gone up a huge amount.

You can also do website retargeting now with LinkedIn ads.

So somebody comes through from LinkedIn

to your website then all of a sudden

can start seeing your ads on LinkedIn.

It's an extremely targeted way

to advertise and the statistic is

that people trust LinkedIn as an information source

three times more than other social channels.

So the value of a business to business lead on LinkedIn

is a lot higher than one off

another social media channel.

So, everyone goes yes, well LinkedIn's expensive,

blah, blah, blah.

It's a lot cheaper than the likes of Google Advertising

and it's a much more highly trusted resource.

So we're finding the quality of the leads from LinkedIn

a lot more effective.

Definitely one not to ignore in 2019, guys.

Authenticity.

Now, this word gets thrown around a lot, doesn't it?

In online marketing.

I think what we need to realize is

there's two different types of content

that are out there.

There's content that creates engagement, that adds value.

That you're really not asking for anything in return

when you provide this content, right?

This content needs authenticity in it.

People will only connect with authentic brands

and if you're pushing your personal brand

it's even more important.

People want to see what's going on behind the scenes.

We've got a lot of the information out there.

If I can give you these three trends in 2019

there's probably 100 or 100,000 other people

that are doing exactly the same video

but the fact that it's authentic,

you've got a relationship with me

makes it more compelling to watch.

The other type of content you want to produce

is actually content that produces a return on investment.

This is where you've already established likeability

and trust and you're converting that trust

into return on investment.

Now, a word of warning.

A lot of people are out there doing

the first type of content,

creating that likeability and trust

and not actually transferring it into dollars.

From a business perspective that makes no sense whatsoever.

You're wasting a lot of time and money on social media

when you should be out knocking on doors

and trying to get business.

So, make sure that if you are doing content

that adds value that you're also

turning it into return on investment.

When you sell something, it's a transfer of value.

If you want to grow your business

and if you want to add more value than anyone else

you need to be selling stuff, really important.

If you're not selling stuff,

make sure that you stop what you're doing

and re-evaluate your strategy

so that you do generate a return on investment

from every single thing that you do online.

These are the three trends to watch in 2019.

If you enjoyed the video,

like it, share it, comment, tell us what you think,

and we shall see you soon on LinkedIn.