Hello YouTubers, Plussers and Bloggers!
I'm Peggy K, and I'm going to be taking a quick look at the updates for Creators in
the Googleverse in April.
My top updates this month include changes to the YouTube Partner Program, an update
to the AdSense prohibited content policy, the launch of Google+ Topics and more.
If you would like more details, there are links in the video description.
Let's start with a nice new feature.
Last week Google+ launched Topics, a new way to explore the content on Google+.
You should see a Topics box in your Home stream.
Start exploring by clicking a topic.
There are hundreds of Google+ Topics in English, Spanish and Portuguese, covering the arts,
crafts, science, technology, history, travel, entertainment, cooking, hobbies and more.
Open a Topic and you can browse through posts, and, on the left sidebar, find related Collections
to follow and Communities to join.
And there are links to more Topics to keep exploring.
This is a great way to find people who share your interests, and to find new content to
follow.
And I think this can be a great boon to Creators, because this will help people find you based
on their interests, especially if you are posting to Collections.
Next there is a more practical update.
If your name or brand has changed, you can now remove the Custom URL from your Google+
Profile or Page, or from your YouTube channel.
That option is on the "About Me" page for the Profile, Page or Channel, in the "Sites"
box.
Once the Custom URL is removed, a new Custom URL may be offered by Google+ or YouTube,
if your profile, page or channel is eligible.
You can see new Custom URL offers on your YouTube Status and Features tab and on your
Google+ Page or Profile's profile page.
Over on YouTube, I want to start with a small, but I think significant, update that was actually
announced at the end of March.
YouTube now can automatically caption sounds such as [applause], [music], and [laughter]
in addition to speech.
It's one more improvement that will make videos even more accessible to the hearing
impaired.
The big news for Creators on YouTube was a significant change to the YouTube Partner
Program.
YouTube no longer will serve ads on monetized videos until the channel has at least 10,000
views.
YouTube also instituted a review process for Creators who apply to the YouTube Partner
Program.
The channel is set up for monetization, and once it reaches 10,000 views, it's automatically
reviewed for compliance with the YouTube Partner Program Policies and Community Guidelines.
This is amidst ongoing reports from current Partners that their earnings have dropped
significantly since last month, when a number of advertisers pulled their ads from YouTube,
and YouTube and Google implemented new advertiser controls.
YouTube has acknowledged that Partners are frustrated and said that they are "working
to address the situation".
Hopefully there will be an improvement in May.
In the meantime, YouTube is encouraging Partners to make sure their content is Advertiser Friendly
And note that it's not just YouTube that requires advertiser-friendly content for monetization.
AdSense has a similar policy, and they have recently updated their content policy to prohibit
ads specifically on "Dangerous and Derogatory Content", which includes threats, harassment,
violence, and what might be broadly be considered "hate speech":
More specifically AdSense prohibits content "promoting, glorifying or condoning violence
against others," and content "encouraging others to believe
that a person or group is inhuman, inferior or worthy of being hated,"
on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran
status, sexual orientation, gender, gender identity, or other characteristic that is
associated with systemic discrimination or marginalization
And, not surprisingly, content promoting hate groups or hate group paraphernalia is also
prohibited.
Be sure to read all the AdSense Program Policies carefully, to be sure your content is in compliance..
Now there is also good news this month for YouTube Creators whose videos have been restricted
in the past.
Last month YouTube realized that there were videos being incorrectly filtered in Restricted
Mode, and they fixed that problem.
They announced: "On the engineering side, we fixed an issue
that was incorrectly filtering videos for this feature, and now 12 million additional
videos of all types -- including hundreds of thousands featuring LGBTQ+ content -- are
available in Restricted Mode" YouTube also provided more details about what
types of content might cause a video to be restricted.
And they make clear it's not just visual imagery, but the topics themselves that could
be the issue, including: Drugs and alcohol
Sex, beyond purely educational conversations Violence, even violence in the news
Mature subjects, including terrorism, war, crime, and political conflicts that resulted
in death or serious injury And profane and mature language
YouTube has pointed out previously that only about 1.5% of daily video views come from
viewers who have Restricted Mode turned on.
So if your video complies with the YouTube Community Guidelines, even if it's filtered
in Restricted Mode, it shouldn't cause that big a change in the number of views.
But keep in mind that videos that are filtered in Restricted Mode may not be considered "advertiser
friendly" and so they may not be monetized.
OK So what's been taken away this month?
The Google+ Hangouts API was retired on April 25th.
What that means is that most of the Hangouts video call apps, like Effects, Story and Soundation,
have been removed.
What remains are apps for enterprise, like Ring Central and Uber Conference.
And, of interest to you live streamers out there, in Hangouts on Air you can still use
the Cameraman and Control Room apps.
And no, this does not mean Hangouts is going away.
Finally we also said goodbye to Google Spaces.
Spaces launched just before Google I/O in May 2016.
It was designed for small group sharing.
With each "space" was accessible with a link, so it was easy to invite people.
And it was more casual than a Community.
On April 17th, Spaces shut down.
If you weren't using Spaces, why should you care?
The Spaces team announced that they would "use what they learned to improve other
Google products and services" So it will be interesting to see what comes
out of that.
So those are my top Creator updates for April.
In May is the Google I/O conference, which always brings interesting announcements and
updates.
Be sure to subscribe to my channel to make sure you don't miss next month's overview.
And you will also get weekly tutorials and tips.
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