it's the first thing many people notice and judge about your car: the badge. This
shiny symbol situated on your vehicle's grille says a lot about you and the
brand you're driving, but do you know the meaning of that automakers logo? Let's
uncover the hidden symbolism behind 20 of the most prominent car badges. The
Acura luxury brand takes its logo design from the shape of an upright pair of
calipers enclosed in an oval. As a tool used for pinpointing exact, detailed
measurements, calipers fit the automaker's name, with the prefix "accu" meaning sharp or
precise. Yes, Alfa Romeo's badge does feature a man being eaten by a giant
snake. It's the symbol of the influential Visconti family of 11th century Milan.
While there are half a dozen different interpretations of the design's, meaning
the most accepted is that the man being devoured is a Moor being defeated during
the Christian Crusades. The four interlocking rings of Audi's logo
represent the four individual companies that formed Audi when they merged in
1932: DKW (motorcycles and small cars), Wanderer (midsize cars), Audi (deluxe
midsize cars), and Horch (high-end luxury vehicles). Buick's three-flag badge began
as a one-flag homage to the Buick family's coat of arms, chosen by Scottish
American founder David Dunbar Buick and didn't become three flags until 1959
when two additional flags were added. Each of the three flags represented one
of the brand's models: the LeSabre was red, the Invicta was grey, and the
Electra was blue. The Cadillac logo began as the family crest of Antoine de la
Mothe Cadillac, the founder of the city of Detroit though it is debated whether
Antoine invented his noble ancestry. For much of the 20th century, the Cadillac
emblem bore two trios of Merlettes (ducks) representing the holy trinity and the
nobility of the mother and father's lineage
Everyone loves Chevy's bowtie badge. The most prevalent explanation of its design
is when the company's co-founder William Durant saw the pattern on wallpaper in a
French hotel. However the Durant family disagrees with
that story and claims he designed it himself.
Ferraris prancing stallion actually came from count Francesco Baracca, a renowned
Italian Air Force pilot during WWI. Morocco is considered a national
hero in Italy, his plane had that same design printed on its side. While the
Hyundai logo may just look like an italicized letter H, it also bears this
secret meaning as the stylized silhouette of two people shaking hands:
one individual is a company representative and the other is a
satisfied customer. Kia's American logo is pretty boring, but
the automaker actually has a different badge on its Korean models: the letter K
with a diagonal double-line and lack of a vertical backbone. It's slick and
kinetic, and suggests high excitement driving. The meaning of Lincoln's star
badge is hotly debated, but the predominant theories are that it
represents a compass with hands directed to the four corners of the earth...
or a celestial body that reflects the brand's opulence and radiance... or a
simplified version of a particular coat of arms. The pointy Maserati badge is in
fact the Trident held by Neptune (known in Greek mythology as Poseidon) in the
Fontana de Nettuno statue in Bologna. This city served as the hometown of the Maserati
family and location of the company's first plant. Mazda's logo has been
drastically redesigned over the years, but its current form is a highly
stylized letter M with its arms raised like wings, symbolizing the brand's
flight toward the future. Mercedes-Benz has used its three pointed star emblem
for years. According to the company, it represents the automakers drive toward
universal motorization, with its engines dominating the land, sea, and air.
Yes indeed, the Mercedes-Benz emblem is a symbol for the company's plan for
world domination. The emblem that the Mitsubishi Company
is used for almost 150 years originated from the founders idea to combine two
important family crests: the triple oak leaf crest of the Tossa clan from where
he was born, and the three-tiered water chestnut leaves of his family. If you
glanced briefly at Saturn's logo you might think it looks like a big X, but
it's actually the lower left quadrant of the planet Saturn with his famous rings
wrapped around it. That curved, sweeping arc across it might also be the tail of
NASA's rocket which inspired the automaker's name.
The smart brand's deceptively simple logo consists of a
lower case letter C standing for "compact" and the right-facing arrow representing
its forward-thinking target customers. The name Subaru is also the Japanese
name for a cluster of stars in the Taurus constellation known to many by
the name Pleiades. These are the five stars in the automakers badge. The large
star symbolizes Fuji Heavy Industries and the smaller stars indicate the
companies that merged to form FHI. Yes, the Tesla logo is the letter T,
but it could also be a stylized Nikola Tesla coil... part of the schematic symbol
for battery... the rotor slot in an AC induction motor... one pole in a
rotational electric motor... or maybe even a cat's nose. The fascinating Toyota
badge has multiple layers: its two inner perpendicular ellipses symbolize the
merging of the hearts of customers and the company. Another claim is that the
three ovals represent the three cultural aspects of the company: freedom, team
spirit, and progress. You can even see the automaker's name hidden in the lines of
the logo. Is the Volvo badge the male gender symbol? Originally the
astrological symbol for Roman god Mars' the sword and shield, this symbol was
later used by Renaissance alchemists to represent the element iron. Thus Volvo's
iron mark reflects the strength of the Swedish company. To learn more about the
history behind the names and logos of your favorite automakers, visit
TheNewsWheel.com where our Behind the Bbadge series explores these in greater detail.
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