what's going on guys it's Brian from BG media innovation and today I want to
talk about Shopify and drop shipping and what the Guru's out there might not want
you to really know
here we go
alright guys so just jumping right in now and this video is essentially
inspired because I keep getting these ads from Alex Becker as I'm watching
youtube videos so I was clicking around to try to find one of them again just so
I can demonstrate what it is exactly that I want to bring to light for you in
this video now if you're watching my channel I'm assuming that you know what
your option is obviously you're probably in the marketing into some type of
e-commerce obviously they go hand in hand but I'm assuming that you know what
Shopify and drop shipping are if you don't I have freed option courses that I
offer which kind of basically test you or test you that teach you you know the
basics of setting up a drop shipping store on Shopify and you can get them
for free as always they're linked in the description so check them out if you
want to get into that but what I want to talk about today is what some of the
Guru's want you to know or don't want you to know sorry about drop shipping in
2018 now obviously that's a click baby title but it's based in true so what I
want to talk about today specifically is an ad that I keep seeing pop up when I
watch YouTube videos that Alex Becker has now I'm gonna play this ad for you
really fast and then I'm gonna talk about where it might be misleading for
you guys as well as you know what you really should be paying attention not
just it paying attention to geez think I'd uh you know had a little bit too
much fun over the Christmas vacation so I hope everybody else had a great
holiday to by the way but I'm gonna play this ad and then we're gonna talk about
where it you know what you might not recognize or what you might not see if
you're not used to drop shipping or really have an affinity for you know
success online or something like that so we're gonna play it then we're gonna
jump right in into what's actually wrong with this ad so I'm gonna turn it up and
then I'm gonna let you guys hear really fast and then I'm gonna stop it probably
15 to 20 seconds in once I hear what I want to hear and then we're gonna talk
about it briefly and I'm gonna bring to light something so here we go job finds
dropshipping are dead if you're a bad marketer doesn't know how to target the
right way on facebook look the reason why so many people are saying shop fine
drop shipping is dead right now is because they're targeting this
big chunk of pie on Facebook they're using interests target everyone's
marketing the same five people in their dog
now if Shopify was dead we wouldn't have been able to stun store in the past
month and get it over ten thousand dollars on average per month in sales
and twenty days if shop defined drop shipping was dying we would have been
able to take a store recently from zero to one hundred thirty seven thousand
dollars in sales in 30 days reason we're able to do this is no Shopify's not dead
but we were able to market to an audience on Facebook that nobody else is
targeting and it weaves okay so I hit the stop on the recording like an idiot
really fast there but you got the picture I stopped it right where I
wanted to stop it now what I want to talk about today is you know Alex Becker
in these ads because I've been seeing them a lot lately
and I think that they're really misleading to people that are just
getting in to drop shipping and Shopify now I want to first preface this by
saying that I have no issues with Alex Becker whatsoever I think he's I don't
really know that much about him other than he's the Shopify guy he's the drop
shipping guy and that he's built you know plenty of online businesses that
are successful I'm sure he's a great guy I'm sure he has a lot of knowledge
online and obviously it's a good ad for him but what you I want to bring to your
attention is that a couple of things in this ad now the very most the the most
important thing that you want to focus on aren't if you go back and play that
ad again over and over again I'm sure you'll see it just on YouTube if you're
watching videos because he targets well but the key thing that you want to focus
on in that ad is every single ad that you're gonna see from him or any of the
other Shopify drop shippers and I know this personally is they all say sales
sales this sales that sales this and that we've we taken Shopify drop
shipping store from zero sales to 100 sales from zero you know dollars in
revenue to a hundred dollars in revenue or a thousand dollars in revenue to
words that you weren't gonna want to pay attention to our revenue and sales if
you if you've ever ran a business if you know anything about online business or
business in general whatsoever there's a fine line and a very big difference
between sales and profit and between revenue and profit so revenue is simply
obviously what your your company is making you know sales wise you know what
I mean like it's it's the money that's coming in from all your your you know
sales to keep it simply proper obviously sails are the specific units that you're
getting rid of so both of those are great indicators of success right but
it's important to pay attention to this because anybody can take a shop shipping
store or Shopify store on any platform and take it from 0 to X amount of sales
anybody can do that if they have money to spend the way that you're going to do
that and I pulled Facebook up real fast here just kind of show you is these
Facebook ads what he teaches and actually what I teach because it's a
great way to target on Facebook is to run Facebook ads for your job shipping
store now this is not a drop shipping store but it's an example of an ad that
people see on Facebook as they're scrolling down their feeds and the way
that you can basically take any drop shipping store from 0 to X amount in
sales we'll just use a hundred for this example if I were gonna run an ad if I
let's say for example I wanted to run an ad like alex becker and i wanted to show
you the proof that i took a short a store from zero sales all the way to a
hundred sales in two days what would i do and this is exactly
probably what he does to get these ads to show you the proof now I'm not saying
that he doesn't have success on Shopify or drop shipping or that he doesn't know
what he's doing or that he couldn't teach people to do it clearly he can he
wouldn't have built that success if he couldn't but I want you to be wary of
these ads that you're seeing because there's a fine line like I said between
revenue and profit and so what I would do if I were in this situation is I
would simply target Facebook Ads to people like this that clearly have an
affinity for dropshipping or Shopify or in this specific example if I were let's
say for an example I was selling baseball gloves or something like that I
would target people online obviously that you know want baseball gloves and I
would keep it I would slowly to hone in you know down my demographic and that
would make me more and more and more and more profitable as I go but what I
wouldn't show you is the amount that I spent to get there initially I would
simply show you that the end result I wouldn't show you that maybe it cost me
two grand to do that initially I wouldn't show you that maybe it cost me
five grand to run those ads initially for a week before I got those two days
where I was you know really hit home and so that's what I want you to be weary of
anybody can throw money at Facebook Ads anybody can throw money at Bing ads
anybody can throw money at Google AdWords and get a profit or a result
that looks great afterward but I want you to be
very very weary of these things and listen to what these people are actually
telling you in these ads because I want to keep a transparent I always want to
steer you guys in the right direction and I don't want to lead you down the
wrong path so like I said I have no problem with Alex Becker I'm just using
him as a specific example right here because I keep getting hit with his ads
and I wanted to show you guys that just be careful of what you believe and who
you're paying attention to because like I said it's a very very fine line and
you know that might go over a lot of people's heads you know you hear oh X
amount of sales week we took a store from X amount X sales to you know X
sales in five days and you might that might blow your mind you think like woah
oh my god like I wish you know somebody could show me how to do that like I said
it's easy to get sales it's hard to be profitable okay so pay attention to the
wording pay attention to you know what what's actually being taught to you and
you know pay attention to the end result and so I kinda just want to touch on
that to make sure that you guys understand too you know not to stay away
from him or anything like that I'm just saying be cognizant of what you're being
told and what your expectations are so it's it you can make money online easily
like I always say but it's gonna take work you can make money drop shipping
you can make money doing Shopify you can make money doing any of the business
models that I teach on my channel but just be careful of what joining teach
and putting all your eggs in one basket like this because you might there might
be some things that you're not really a hundred percent sure of when you're
going into it and so if you do want to take drop shipping or you do want to
take Shopify seriously you like I said I actually offer I think it's four or five
now different drop shipping courses and they're all on my website obviously I'll
just plug you really fast because we all love the plugs we're not computers
running software so it's really slow if you go to BT University on my website I
think there's four or five dropped in courses within here there's at least
four there might be five but you can get if you go to my homepage which is always
linked in the description you can simply scroll down and get my both my Shopify
dropshipping course and my amazon drop shipping course for free 100% for free
no strings attached for free and try it out for yourself see the stupid light
box which is you know juvenile pops up I haven't I need to change that but anyway
I just wanted to bring that to your attention because obviously I offer free
courses on my website for you guys so that you can kind of get into it slowly
and not have to spend the money initially I also go into in those
courses I go into free ways through Instagram traffic and you know dropping
links in targeted places that you can generate traffic to your shop drop
shipping store whether that's on Shopify or wherever that you don't need to pay
outrageous amounts of Facebook ads because one thing that these people
don't tell you is obviously you can be profitable if you spend the money to
identify your demographics but that takes time and that takes money
initially to figure out what those demographics are nobody is just a whiz
and can know that right off the bat so be weary of some of these gurus out
there they'll tell you you can have success in a day or two because it's
simply not true you still have to put the work in you still have to adjust you
still have to learn and like always you still have to continue to adapt and
innovate so I wanted to bring that to your attention I hope that you really
like this video I'm gonna stop it here as always comment and subscribe it
really really helps channel grow and I will see you guys tomorrow
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