WHAT is up Ninjas! What if I told you that billion-dollar companies use the
exact same step-by-step formula every single time to make their advertisements
and I am about to reveal exactly how you can implement that with your business
without spending millions of dollars on an advertising agency guys so stay tuned
this is going to be a go one
all right ninjas welcome to another exciting episode we're gonna talk about
how to make advertising copy write the text part of an advertisement and how to
make images or videos that simply convert right attracting people's
attention pattern interrupt getting them to actually pay attention cuz guys
remember this was a Facebook epiphany that I had a long time ago but it took
me hundreds of thousands of dollars I've spent to realize this people are not
buying your product right they are buying the solution your product solves
and so that's a very very important point without going too far into the
ninja vault where I reveal hundreds of different advertisements that you know
I've collected over the years that do a fantastic job of this I want to talk
about something that every ad shares remember guys you only have 25
characters for the headline of a Facebook ad and what I mean by that will
jump quickly into the actual ad here what I mean by that is you only have 25
characters for the headline 90 characters for the text 200 characters
for the description when you are creating an advertisement guys you don't
have a lot of space and so every single ad that you make has to have the same
commonalities because these things work if you look at coca-cola if you look at
Pepsi if you look at Microsoft Apple all of the biggest companies they do the
same things they just do it in their own creative way and they spend hundreds of
thousands of dollars you know hiring these big ad agencies in
New York to actually create these type of advertisement campaigns for them when
we don't actually have to do that right we can copy them we can take inspiration
from these advertising campaigns that these companies spend hundreds of
millions of dollars on and we can apply them to our own businesses we just have
to kind of shift our mindset to become you know a little bit more of an
observer of a researcher rather than just a consumer when I see an
advertisement for Apple or for Coke or some of these billion-dollar companies
now I'm not just I'm not just looking at it you know and watching it kind of on
autopilot I'm dissecting and I'm saying okay why are they presenting this
information at the beginning you know how are they hooking me you know where's
the emotional draw and so you know I've kind of broken down all of these billion
dollar advertisements and I've really you know it's so clearly kind of laid
this out this is a huge document we're not gonna go to too deep into it because
obviously I have to save some some stuff for the Facebook as an intern master
class students love you guys but we are going to talk about some things that are
very important and something that we can apply to all of our
peasants right now right so a short and sweet headline with an action and
subject and so let's take an example the new age of email forever change the way
you communicate with your customers with just one click right and this is the
post is saying you know email that lets you store 250 gigabytes of you know
storage and deliverability rate like these are very different ways you can to
convey the same message because people don't buy because of logic right
somebody might you know logically buy that email service the second one I
talked about because it has more storage or because it delivers higher but people
buy because of emotion right the new age of email it sounds so like epic and you
know like the next level and enticing forever change the way you communicate
with your customers with just one click right it's so easy it's like
implementable actionable right now right social evidence of social proof all
successful ads for the most part in our space you know unless they're like a
name-brand like coca-cola for example doesn't need to prove to you that it's
like a household name at this point right because there's such a there's
such a massive company and they are a household name but most companies have
to have social proof to kind of show somebody who's who's viewing the
advertisement that they should actually care right so could a hundred thousand
paying students be wrong right you know like three-time winner of the
the best pie award in you know Utah or whatever the case may be if they're a
pie company right so having having social proof where you're really showing
people you know how awesome you are by by telling them that hundreds or
thousands of other people already like your product with that social proof
strong value proposition right and this is not to be confused with the product
or service features but how they're actually gonna feel after they use your
product or service right let's take socks for an example you know again you
could say like a hundred percent cotton machine washable socks or you'll feel
like you're walking on clouds right people like to imagine what they're
going to feel like once they've used your product or service if you're
selling an e-commerce product right what is the benefit that the end user will
get from your product not the features of the product itself right and then
again I caching communicative and imagery through your ad creative and
when I say creative I just mean like the images of the ad of the video of the ad
and then an action-oriented time restrictive call-to-action right click
the button below before our sale ends forever this Friday and
again if you're using Facebook ads which most of us are and that's what this
video is about emojis do a fantastic job and we're gonna go over you know one
example of a very very well put together ad kind of from start to finish with all
of these examples and all these things that I'm talking about really laid out
beautifully for you guys at the near the end of this video but before we do that
I want to go over a few kind of resources that you guys can use to find
inspiration for ads we're gonna go over these very quickly again we do go super
super in-depth on these in the Facebook Ads ninja master class but let's go over
them very quickly just to give you guys some sweet resources that I personally
use to find advertisements for any niche all right guys so let's get into the
resources so I haven't left right here and the first one that we're talking
about is called swiped KO and this is a really cool website because basically
what it is is a you know expert advertiser kind of breaks down
advertisements in all different types of niches so the way that I like to use
this website is kind of as follows so what we can do is in all types we can
choose Facebook Ads what you're gonna do in a second but first I want to talk
about this controlled and tested write tested is really cool because if you
click this right here he'll actually show advertisements that they've split
tested right so if we see right here there's the control and then sequential
and so what this kind of means is and you see this little of this little up
arrow with the 5% they show kind of here we'll take a look at this one they
showed two different versions of the same advertisement with small
differences and then they talked about the conversion percentages right so a
photo of him facing the form to draw attention right versus like the entire
thing the original donation form was a little
bit too long they kind of made it a little bit shorter and they made it more
self-explanatory right you choose the amount first so it's kind of a micro
commitment rather than having to fill in your entire information and then
choosing the amount and we see that you know there's a significant kind of
percentage difference in the amount that people were donating based on these
small changes right and he actually kind of annotates them right a smart addition
option to turn it into a recurring payment make this monthly contribution
hilary got a similar process but broken it down into three steps and there
unnamed right donate one two and three but they kind of all used similar types
of things here Burnie also offers a recurring option but allows you to
specify how long and so you know it's just really cool cuz like you know
political campaigns have a lot of kind of brain power behind them and he's
really breaking it down so if you have you know a similar type of thing where
you're trying to get people to pay for something you know perhaps offering it
in this similar type of fashion would be something that would be kind of worth
doing but the point is guys you know there's a ton of different
advertisements here you know tested where you split testing or just control
where they're kind of giving just advertisements and then annotating them
based on you know what's actually there you know there's all different types of
things like dental services software as-a-service you know health and
well-being they have email copy they have all types of stuff inside of this
ad and so you know one of the things that I always tell myself and my
students is there's no reason to ever make an ad from scratch right there's so
much inspiration out there and there's so much that you can actually kind of
get ideas from that's sitting in front of a computer and thinking you know I
don't know how to make an advertisement don't know how to make a Facebook ad
it's just an excuse right and I don't mean to say that ii like to call anyone
out or anything like that but it is so any time that you're creating an
advertisement there's always a way to find inspiration for the ad that you're
making right and you might be saying yourself you know well i'm making ads
for facebook or i'm making ads for something that i don't see here and so
we're gonna talk about how to find you know ad examples and inspiration for
pretty much any ad in a second but first let's take a look at these facebook ads
right because he actually breaks down the ones that had the control written
here he breaks down you know the entire campaign of these people and it's really
really cool i'm especially the ones from Ryan Deiss right Ryan Deiss owns digital
marketer I think in my opinion he's one of the smarter people when it comes to
marketing I'm out there he's definitely spends the most time kind of dissecting
it with a digital marketing perspective and so you know when I'm going about
creating a t-shirt campaign for example there's no reason on earth why I would
go and try to you know make my own completely completely unique strategy I
would just take inspiration from people that you know have these enormous
companies that are spending hundreds of thousands if not millions or hundreds of
millions of dollars figuring out the best way to do these things and then I
would you know copy it and then add my own
creativity and obviously my own designs I would never copy it exactly but
there's no reason not to take inspiration and you know get ideas from
these people that have these large teams and that they're you know actually
really doing these things from a larger scale okay so that is just another
example of an actual Facebook ad actually with annotations you see right
here and you know you can also search just like Ryan Deiss and everything you
know they're selling millions of dollars worth of e-commerce products every year
and so looking at you know their email marketing looking at their Facebook ads
looking at all of the things that they do right are you such a good idea like
one dollar trial offers are is a great way because something once you get
somebody to kind of break that mental barrier that boundary of spending one
dollar with you you know they're much more likely to spend more money it just
fits it's a hundred percent more difficult to get somebody to spend one
dollar with you then to get them to spend a hundred dollars with you after
they've already spent that one dollar which is why you see a lot of huge
companies software's offering one diet one dollar trial pages and so we're not
gonna look at all of these but you know obviously in the facebook as in Jim
Astor class we go through the ones that convert the best and we go through you
know things that I've learned cuz I've added my own creative creative elements
to these ads and made them significantly better as well so that is sweat co it's
a great resource I'm another cool resource is add espresso comm / ad
examples so if you're let's say that you're in like a random niche like
you're selling like maybe like snacks right so have some peanuts right there
so here we go so there's 320 Facebook ad examples for snacks and I bet there's
probably stuff let's see if you put like healthy snacks
okay so 320 goes down to 35 and now we have advertisements this is beautiful
right look at how nice this ad looks with the use coupon code noot refers to
get 15% off your first order right this is less than 20% text it kind of
features like a big beautiful type of thing coffee right almonds the granola
lots of great stuff here to take a look at right the yummy plants five tips for
healthy and productive workweek lots of different stuff here snacks are a great
way to eat healthy with organic ingredients while on-the-go available in
six delicious flavors all raw vegan organic gluten free and dairy free like
a lot of buzz words here so just a ton of you know examples of Facebook
advertisements and there's some really advanced ways to kind of use this even
better that we do go over you know super in-depth in the Facebook as in your
master class but that is kind of intro to it I mean you can use it in a lot of
really cool ways I'm just kind of from a basic perspective you know just putting
in searches here without kind of using any of the advanced features to get a
lot of inspiration because the point here guys is don't kill yourself right
don't just sit in front of a blank canvas don't let yourself get writer's
block don't get overwhelmed right decision paralysis kills
entrepreneurship make sure that you're getting inspiration from these other
large companies that have been doing it for years that have thought about it
that have tested things that have spent hundreds of thousands or millions of
dollars figuring these things out right and if you're using kind of the ninja
blueprint for making an advertisement like we talked about before right all
advertisers kind of have the same types of commonalities I mean we go you know
much more in-depth about that as well but most you know almost every ad has
the same kind of elements where they're you know drawing people in with
enticements they're making you feel it rather than the product features right
they're getting you emotionally all of you know most ads have the same type of
kind of blue most successful ads of the same type of blueprint whether it's like
a brand new company with just you running it or if it's a you know billion
dollar company like coca-cola right and so if you're looking for ads you can use
Google right so if like I have a pitbull company I'm obviously some of these like
this one would probably not work very well unless I was like trying to you
know start a like a movement against pitbulls cuz he looks kind of angry here
but this is a good one right if like you had something like 30% off and just like
this picture kind of attract the attention but a lot of people say you
know how can we use these images like we don't own these images and that's a good
example or that's a good kind of statement right and so what you can do
is you can use a website called unsplash so if we come in here and actually type
in pitbull unsplash gives you these are royalty-free no copyright images that
anybody can use right and so this is a great way to find no copyright images
whether you have like a Shopify store or you're starting like your own kind of
e-commerce type of situation but there's an like if you want if you need these
images for something else there's a this is a great way to do it but if you need
it strictly for a Facebook ad there's actually a
way to do it right so if we come in here and go into the AB media itself we can
see here where it says free stock images and a lot of people don't use this but
it's actually a super powerful tool so if we go in here and type pitbull for
example there's literally like a million pictures of pitbulls in all different
types of way in all different types of ways and you can use these images
copyright free right so Shutterstock and Facebook have kind of a recidivism
agreement where they can where Shutterstock allows people to use these
ads free and it won't have that watermark like it says watermark won't
appear in the file final ad image but there's so much here guys like if you
don't have you know money to create your own creatives you can seriously get so
many like beautiful images completely for free right and so even if like you
for example you went and got like a graphic artist for five dollars you can
get inspiration like this is such a good picture and you could put that you know
the ad text over here on the right side of that picture in that blank space or
you know like a beautiful woman with smiling you know there's a lot of very
kind of predictable things that people react to as far as advertisements right
beautiful smiling people whether to put that ad the ad the text of the ad on the
right or left all of these things matter guys and once you can shift your mindset
from being kind of like just a consumer like where you're just like kind of
mindlessly watching TV and watching commercials and like listening to
listening to advertisements you can shift your mindset to actually become
kind of a researcher where you're dissecting those ads you'll start to
notice similarities you'll start to notice commonalities and you'll start to
be able to apply those things to your own business guys and so as promised at
the beginning of the video let's go over kind of a full example of an
advertisement that I've used to generate hundreds of thousands of dollars of
profit and let's actually kind of break it down right so here we go this is an
advertisement that I've actually used and I changed the image here just to
show you guys that it can actually be a stock photo like I just showed right but
like you'd want to have some specific elements that we discussed kind of in
depth right you want to have a smiling human you want to have the text on the
right side you want to have specific specific elements right it has to be
less than 20 percent text there are some more advanced things that you want to
talk about but from a very basic perspective having a beautiful smiling
human in the right place and how you know text that is kind of adhering
to and kind of taking advantage of people's pain points related to what
you're selling is good enough which we go over super super in-depth so first of
all number one right challenge or frustration so the very first step here
you guys see this this is called pattern interrupt so when people are scrolling
through their Facebook feeds right they're not looking for advertisements
they're looking at their friends photos they're looking at pictures of cute dogs
and stuff and so when they see wait right that's kind of a very deeply
ingrained thing when people see wait right it kind of snaps them out of their
autopilot where they're scrolling and you know before you keep scrolling
answer need this right and we're not gonna go super in-depth on this but I
love to lead with a question or story because people are very predictable
right people are all unique but they're predictably unique and they react to
advertisements very similarly if you know how to do them correctly right so
before you keep scrolling answer me this why is it that even though people know
e-commerce can change financial destiny that they don't go for it right and
that's a very like good question because if people had seen how successful my
Amazon and my Shopify students at my Facebook Ads students are then why
wouldn't they pursue it why wouldn't they want more financial freedom right
so I really truly believe in that question and it kind of shows a pain
point because if people truly understood how intensely it like you know if you're
doing it right how intensely ecommerce and Facebook ads and things like that
can change your life then why wouldn't they do it right so
I'm asking that question I'm kind of I'm taking advantage and I'm poking that
pain point and then the credibility and authority statement right over 5,000
paying students all have the opportunity to refund their purchase of the Amazon
FBA ninja course and chose not to why right is it because of the hundreds of
hundreds of success stories you know why is the Amazon FBA course the fastest
growing Amazon course anywhere I could tell you all of that but I'd rather show
you right and so today only today only here we go I'm offering a completely
free training showing how to go from complete beginning to econ ninja in
ninety days flat here's the call to action right which people call the CTA
so this is what we're actually because people need to be told what to do right
they're reading an ad but they need to know what they're supposed to do cuz
people you know if people just prefer being told what to do in in these cases
they don't want to be confused right they don't want to read this and say
okay what's the next step and watch was to click here my supposed to call
someone right so make it very very obvious all
the time you know click here join our free training here click this button
right here's this 1200 by 626 28 pixel image with less than 20% text the
display URL right the one that shows right here the link cba to main hook
today only free training for Amazon beginners we see that right here the
headline and then the link description right the secondary pointer benefit
which we see right here are you tired of working for the man going to the same
nine-to-five job day after day after day right again
poking at that pain point that a lot of people who are looking for a passive
income source actually would you know it would be kind of speaking directly to
them right cuz the better that you know your audience the more that you can kind
of tap into their pain points and the more that you can present your product
or service as the solution right where you make them feel how much better their
life would be once they join your product or service right and so that
guys is an introduction to you know how to write amazing ad copy how to really
kind of speak directly to your perfect customer and then how to find
inspiration for your ads using ad expresso using swipe KO and then how to
take advantage of copyright free images pretty much for any specific niche guys
and so like I said we go so much deeper into like using human psychology exactly
how to make ads everything you guys would ever need to know to make million
dollar ads in the Facebook ads a ninja master class so if you guys are
interested there's a completely free training down in the description it will
be the very first link and check it out if you guys are interested I'd love to
have all of you and I hope you guys enjoyed this one and I'll see you on the
next one
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