Hey, guys.
Welcome back.
Today, I've got a little bit of a rant video for you.
It's all on foundation.
Before I begin though, I wanted to remind you that you should sign up for my email list
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This is really a how-I-wish-brands-would-make-foundation video because I feel like I have wasted so
much money on foundation over the years trying to find the perfect foundation, and there's
almost always something wrong with them.
I realized that there are about eight different things that brands could do that would make
it all better.
The number one thing that brands could do is have at least two different types of foundations.
Have a foundation for normal to oily skin and one for normal to dry skin.
You have two basic skin types that really need to be addressed.
You have people who are dry like me or people who are oily, which is how I used to be until
I went on my rosacea medication.
Now, I'm not going to lie, I used to think that I needed a full coverage foundation to
hide my rosacea or I wouldn't be happy.
What I've come to realize over like the past six months or so is that I can use a sheer
foundation if it's, one, a good match for my skin tone.
Two, if it's hydrating.
That's really what seems to matter to my skin type.
It's just unfortunate that there are very few hydrating foundations that are actually
a good match for my skin tone.
While, yes, I can mix a white mixer into any foundation to make it a better match for my
skin tone, sometimes, it gets frustrating having to mix my foundation every single day.
That's why I really appreciate when I find a foundation that's a good match for my skin
tone that I don't have to mix and that's actually moisturizing enough for my face.
So far, there is one product that I don't have to mix at all that's a perfect match
for my face, that's hydrating, that I love, and that's the Idun Minerals Foundation.
I'll put a link so you can check out my review of that foundation because I love it.
The number two thing that I wish brands would do is be consistent with their nomenclature
for naming as well as like the shades.
For example, if you're a .5 in like their sheer foundation, it'd be nice to also be
a .5 in say their medium coverage foundation.
I've noticed with some brands, that's just not the case, that there's a discrepancy between
the shades, so even if you're .5 in one, you may not be .5 in the other.
I would also like it if the names were not just always like food, or pottery, or anything
like that.
I don't really care if a brand uses cat names like Meow or if they use numbers like Urban
Decay.
I just want it to be consistent.
The number three thing that I wish brands would do when they make a foundation range
is to have helpful shade descriptions.
It is not helpful to me for them to have the name basically like "Cool Bisque" and
not have any shade description.
That's absolutely useless in my opinion.
Descriptions that I find useful would be, "Very fair with warm undertone," "Very
fair with cool undertone," "Very fair with neutral undertone," "Very fair with
olive undertone."
Stuff like that is so much more useful than "Light Bisque," "Light Ivory," "Cocoa."
On that note, I think foundations should have four different undertones.
You should have your cool, your warm, your neutral, and your olive because I feel like,
especially if you're olive, it's so hard to find foundations and nobody seems to acknowledge
that.
A lot of people seem to think that you can either get away with cool or warm, and that's
really not the way it works.
I do at least think that it's a little bit better whenever you see lines that gear their
foundations more towards being sheer and neutral because sheer and neutral seems to work with
a wider variety of skin tones, but it's not perfect for everyone.
Number four, and this is more just a general gripe.
I really wish that people would not be so obsessed with the MAC numbering system.
The MAC numbering system is not perfect.
It is not the be-all-end-all of makeup.
In fact, it's funny because I interviewed Vic Casale, the guy who was … the person
who developed the numbering system for MAC.
He also developed the numbering system for Cover FX, and he's like, "Yeah.
When I went to Cover FX, I had the chance to remake it correctly," because he feels
like the NW and NC is too confusing for people, which I agree.
The way Cover FX does it is they have N for neutral, P for cool, and G for warm.
That's far less confusing than NW and NC, so I wish people would get over their obsession
with it.
Number five.
When brands are making concealers to go along with their foundation lines, please, for the
love of God, do not make your lightest concealer darker than your lightest foundation.
What do you expect your lightest foundation wearer to do for a concealer if you do not
have a concealer that is lighter than that foundation?
They're not going to be able to wear your concealer.
It's just crazy.
I'm looking at you, Too Faced.
You did this with your Born This Way foundation line.
Your lightest concealer is darker than your lightest foundation, Snow.
It makes no sense.
Number six, brands that need to acknowledge all global shades of beauty.
What do I mean by that?
I mean, the people are not just 50 shades of beige.
I mean that you have people that are fair-skinned.
You have people who are very deep-skinned.
You need to offer foundations for all of the range of skin tones.
It's 2017.
In 2017, we should not have people who are at the deeper end of the spectrum unable to
buy a foundation from a brand because it doesn't exist.
I have heard all different reasons from brands as to why they don't offer deep foundation
shades.
Some stuff is really crazy.
It's like, "Well, women of color don't buy foundation."
No, that's not true.
I know many women who do.
"Women of color don't buy from our brand."
Well, that's like a chicken and egg problem.
Women of color may not buy from your brand if you don't offer a foundation shade that
they can buy.
There's not even an effort to include them.
That's bad.
One of the other things I've heard is that, "Well, it's too hard to make foundations
for deeper skin tones.
They always go ashy."
That sounds like you need a better product development person.
Anyway, whatever the excuse is, I think it's ridiculous because there are so many brands
who are doing it right.
If you look at Cover FX, they offer from shade N-0 to like N-120.
That is a wide range of foundations.
I think they have … I want to say they have over 40 different foundation shades in some
of their lines, so they really are making an effort to be inclusive for all global shades
of beauty.
I think they're doing a great job.
Kat Von D is doing a great job.
Urban Decay is doing a pretty good job too.
Those are just three brands, but they're all making an effort to make foundations for
deeper skin tones as well as lighter skin tones, so they're covering it all.
Other brands who aren't even making an effort, you have no excuse.
It's 2017.
Get with the picture.
People are not just beige.
Number seven.
If you are going to make a primer to go with your foundation, make sure that they actually
match.
If you have a silicone-based foundation, make sure that your primer is a silicone-based
primer.
Don't have a water-based primer that may or may not work with your silicone-based foundation.
I have a video that actually explains how to find out if your foundation and your primer
are compatible.
I know some people don't believe in using primers at all.
Other people swear by them, especially if you have oily skin, so make sure you check
out that video.
Number eight.
Please, please stop putting fragrance in your foundation.
Please stop this.
Fragrance is the number one reason that I break out.
It's the number one reason that a lot of people break out from a product.
Stop adding fragrance to foundation.
And your skin care, it shouldn't be there either.
It's not good for sensitive skin.
It's not good for people who have any sort of skin issues.
It causes them to break out, so just stop it.
It's not good.
Don't do it.
I hope you enjoyed this rant video about foundations.
I just had a lot that I needed to get off of my chest that's been driving me crazy
because I look through my foundation drawer, and I'm like, "How the hell can I have
two, maybe three foundations I can wear?
How is this possible?
With all of the money that I was spending on foundations, how is this possible?"
Yeah.
Anyway, what are your gripes about foundations?
What do you wish brands would do when it comes to making new foundations?
Please be sure to let me know in the comments below.
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Thanks so much for watching.
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